Video agency Tournai: creative ads, UGC and TikTok in Wallonie picarde
Five cathedral spires, a 12th-century belfry and quays along the Scheldt: in Tournai, the setting for a video is already in place before the camera is switched on.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Tournai
Five cathedral spires, a 12th-century belfry and quays along the Scheldt: in Tournai, the setting for a video is already in place before the camera is switched on. Statbel counts 69,066 residents there at the start of 2026 across 215.3 km², making it a city of an old centre and many villages. Esekai crosses the border from Paris to film social ads, creator videos and Reels aimed at Tournaisiens and at the neighbouring audience in northern France alike.
See our workTwo World Heritage sites within a few hundred metres
Since 2000, Notre-Dame Cathedral has been on the UNESCO list, and according to the tourist office it is the only cathedral in Belgium on that list. Its towers rise to 83 metres and its Gothic choir was completed in 1254. A stone's throw away, the belfry, presented by the city as the oldest in Belgium (12th century), is also UNESCO-listed, and its carillon plays on Sundays in the summer season. For a brand, these two silhouettes act as an instant landmark: one second of footage is enough for viewers to know where they are. A hotel, a guide or a town-centre shop can open every Reel on this framing, then cut to its own premises. The cathedral's restoration works, ongoing since 2006, mean however that you need to scout angles free of scaffolding before setting the date.
69,066 residents, and an urban region that extends beyond the municipal boundary
According to IWEPS, the Tournai urban region had 112,555 residents on 1 January 2025, spread over seven municipalities, while the city itself had 68,991. A year later, Statbel counts 69,066 Tournaisiens. Walstat records 26,563 employed people among Tournai residents as a 2023 annual average. The market remains human in scale, where word of mouth counts as much as advertising. For a local business, the format that pays off is not always the most spectacular: a portrait of a craftsperson, a workshop filmed up close, an owner explaining their know-how in forty seconds. Tournai tapestry and porcelain, to which the tourist office devotes pages, lend themselves well to these know-how formats, organically on Instagram as well as in targeted advertising across the region.
Brasserie Cazeau, salade tournaisienne and the Grand-Place terraces
Brasserie Cazeau, active since 1753, brews Tournay, which the tourist office presents as the only beer of the Tournai area, in blonde, dark and triple. The same guide highlights the salade tournaisienne and the gâteau Clovis. For a café or restaurant, these are ready-made subjects: the tap pouring a Tournay on a terrace, the plating of a salade tournaisienne, the cutting of a gâteau Clovis, each time in under twenty seconds for TikTok. UGC also has its place in a city so close to Lille: a creator recounting their Saturday outing, from the market to the brasserie, makes people want to repeat exactly the same route. More understated, the Fine Arts Museum designed by Victor Horta suits ready-to-wear collections or home decor items.
From Tournai en Fête to Tournai d'Hiver
Tournai's calendar is busy, and each highlight calls for a different format. In spring, at the end of Lent, the flower market brings together hundreds of florists, a tradition dating back to the early 19th century. At Pentecost, Tournai en Fête takes over the city for five days, from Thursday evening to Monday evening. The weekend of the Grande Procession and the Grande Marche des Géants provides parade shots recognisable at a glance. The Rencontres Inattendues claim more than 10,000 spectators a year, and the Arts dans la Ville festival covers the whole of October. At the end of the year, Tournai d'Hiver extends the festive season. For a shopkeeper, these dates serve as a ready-made editorial calendar: you shoot product shots the day before in peace, then the atmosphere of the event on the day itself, with a light crew.
From Paris to the Grand-Place: how a day unfolds
Our starting point is rue du Colisée in Paris. A TGV to Lille, a connection to Tournai, and the historic centre is reached on foot from the station, equipment cases in hand. The work begins well before that: script written with the brand, choice of settings, a request to the city to shoot on the public highway, in particular on the Grand-Place and around the cathedral. The casting depends on the audience: creators from Wallonie picarde to speak to Tournaisiens, Lille profiles to reach the French side. On site, the still-empty Grand-Place comes first; then come the testimonials and close-ups at the client's premises, followed by the Scheldt quays and the Pont des Trous at the end of the day. All the editing is done in Paris by Tony Lo's team, who have worked for more than 350 brands.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
Another question? Write to us, reply within 24 hours.
Write to usChoose your slot now
30 minutes with our team. You leave with a content plan, even if we don't end up working together.