Video Agency in Orléans: UGC, TikTok and Creative Ads
Orléans, with 116,357 inhabitants in 2023 according to Insee, changes its face every spring when Sainte-Croix cathedral and place du Martroi host the Fêtes de Jeanne d'Arc.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Orléans
Orléans, with 116,357 inhabitants in 2023 according to Insee, changes its face every spring when Sainte-Croix cathedral and place du Martroi host the Fêtes de Jeanne d'Arc. The rest of the year, the city revolves around its laboratories, its warehouses, the shops of rue Royale and the restaurants of rue de Bourgogne. We come from Paris to produce TikTok and Meta creative ads, UGC videos and Reels, with a small team that arrives in the morning and leaves in the evening with the rushes.
See our work116,357 Orléanais and a metropolitan area of 22 municipalities
The municipality of Orléans had 116,357 inhabitants in 2023 according to Insee's reference populations, against 95,828 in 1968, with an almost stable curve since 2017 (116,685). Around it, Orléans Métropole groups 22 municipalities, from Olivet to Fleury-les-Aubrais via Saint-Jean-de-Braye. For a brand, this outlines a clear delivery zone: on Meta, tight geographic targeting around the city in practice covers the whole conurbation, and the audience quickly recognises its landmarks. An ad shot under the arcades of rue Royale or in front of the tram at place du Martroi grabs an Orléanais more than a neutral studio set. At this scale, a local campaign is also judged by word of mouth: a shop, a clinic or a car dealer that appears in the news feed with a face known in the neighbourhood gains a credibility that a generic visual does not. That is the foundation of our work as a video agency in Orléans.
Medicines, cosmetics and warehouses around Orléans
Orléans Métropole presents its territory as France's leading pharmaceutical hub and cites Servier, Novartis and Pfizer on site. On the beauty side, the conurbation is part of the Cosmetic Valley, the competitiveness cluster for perfumery and cosmetics, with sites such as Dior, Shiseido, Gemey, Orlane and Caudalie. Logistics also weighs heavily, with FM Logistic, Kuehne+Nagel and Amazon among the players listed, as do electronics and instrumentation. These companies recruit packaging operators, quality technicians, order pickers: a 30 to 45-second employer-brand video, filmed on the line with an employee describing their job, speaks to a candidate in La Source or Saran better than a text ad. For a cosmetics brand, the same shoot can produce a B2B format on the site's know-how and product shots that can be reused in launch creative ads.
Rue de Bourgogne, Halles Châtelet and 170,627 visitors at the Office
The Orléans Val de Loire tourist office welcomed 170,627 visitors in 2025, against 35,571 in 2018. Over July and August 2026, it counts 5.63 million visitors in cumulative volume across the metropolitan area, 12% of them international visitors. Among the foreigners received at the Office's desk, Dutch, German and Belgian visitors come first. A hotel or a bike hire business on the banks of the Loire therefore has every reason to adapt its Reels into several languages. In town, the restaurants and bars of rue de Bourgogne are filmed in the late afternoon, before service: a shot of the dining room, the chef's gesture, a dish arriving, three cuts for TikTok. The shops of rue Royale and the stalls of the Halles Châtelet make for UGC videos. Orléans vinegar and cotignac, a quince paste sold in wooden boxes, lend themselves well to unboxing formats for delicatessens.
From the Martroi to the quays: the calendar of the Fêtes johanniques
The 597th Fêtes de Jeanne d'Arc were held from 29 April to 10 May 2026, listed since 2018 on France's Intangible Cultural Heritage. The City's programme gives the benchmarks for a shoot: the handing over of the sword at Sainte-Croix cathedral on 29 April, the cavalcade setting off from place du Martroi on 1 May, the medieval market at the Campo Santo from 7 to 10 May, a sound and light show on the cathedral on the evening of 7 May. The City is already preparing for 2029, six centuries after Joan of Arc lifted the siege. In September, the biennial Festival de Loire gathered, for its 12th edition (24 to 28 September 2025), more than 200 traditional boats along 2 km of quays. Between these highlights, the Parc Floral de La Source in spring, the Châtelet quays in summer and rue de Bourgogne at night offer very different settings a few tram stops apart.
A shoot day between the station and the Loire
We leave from Gare d'Austerlitz on a direct train, or take the A10 when the lighting equipment requires it. Before the day itself, a call settles the script, the hooks to test and the casting: for a restaurant or a shop, we favour creators from the Loiret, who are more credible with an Orléans audience. If the scene occupies public space, we prepare the permit request to the City. A typical day looks like this: the morning at an industrial site in the metropolitan area for employer branding, a Reel in late morning in a restaurant on rue de Bourgogne, before the rush, the afternoon in a shop for UGC, then the raking light of the end of the day on the quays. Wide shots over the Loire are filmed from the pont George-V or the riverbank, and every rush is edited into several variants for Meta and TikTok tests.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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