Video Agency in Blois: UGC, TikTok and Creative Ads in the Loire Valley
Facing the royal château, on the square, a six-headed dragon bursts out of the windows of the Maison de la magie Robert-Houdin while visitors raise their phones.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Blois
Facing the royal château, on the square, a six-headed dragon bursts out of the windows of the Maison de la magie Robert-Houdin while visitors raise their phones. Blois loves a show, and so do its customers. The town has 47,219 inhabitants in 2023 according to Insee and presents itself as a gateway to the châteaux of the Loire. Esekai makes the trip from Paris to shoot UGC videos, TikTok formats and social ads for the hotels, restaurants, shops and businesses that want to benefit from that reputation.
See our workFour Great Châteaux Within Short Range
The Blois Chambord tourist office stresses that the destination lets you visit four of the greatest châteaux of the Loire: Blois, Chambord, Cheverny and Chaumont-sur-Loire, plus Villesavin or Beauregard. Chambord, it points out, is part of the Loire Valley UNESCO World Heritage perimeter, even though it lies 5 kilometres from the river. For an accommodation provider, a bike hire firm or a restaurant, this concentration changes the way you communicate: visitors do not come for one address, they build a stay. The most effective video therefore shows your establishment's place in that itinerary. A UGC creator who tells the story of "my base for visiting the châteaux", with the room, the breakfast, the departure by bike and the return at sunset, is easily adapted into a Meta ad shown to families and couples planning their holidays.
The Rendez-vous de l'histoire, Five Days in October
Every autumn, Blois hosts the Rendez-vous de l'histoire. The 29th edition took place from 7 to 11 October 2026, and the organisers announce 1,000 speakers, more than 600 debates and lectures, 150 publishers, 300 authors signing books and 50,000 festival-goers. For a publishing house, a media outlet, a bookshop or an educational institution, it is an opportunity to produce short content: an author summing up their book in forty seconds, a round table cut into clips, a fair atmosphere for LinkedIn. For the cafés, restaurants and hotels of the centre, these five days bring a curious, well-read clientele that a Reel shot before the festival can attract. We recommend filming the shots of the establishment in advance, then capturing the atmosphere during the event with a small crew able to move between venues.
A Town of Services and Small Businesses
Insee records 1,963 employer establishments in the town at the end of 2024, of which 69.8% are in trade, transport and services, 16.9% in administration, education, health and social work, and 7.7% in construction. Two-thirds (66%) have 1 to 9 employees. The town offered 32,595 jobs in 2023, a significant labour pool for a town of 47,219 inhabitants. For a service company, an agency or a building tradesperson, the useful video is a concrete one: a customer testimonial on a finished job, an apprentice portrait for recruitment, a demonstration of know-how shot in the workshop. Published regularly on Instagram, Facebook and TikTok, these formats build a local presence that a brochure cannot replace.
The Loire, Son et Lumière and the Royal Town
The Loire shapes the town: according to the tourist office, you can go boating or canoeing there, and the river long served as a transport route and a water source for many craft trades. Its quays, bridges and sandbanks provide bright backdrops for leisure, restaurant or wellness TikToks. The royal château overlooks the old town, and the tourist office recalls that Blois was a royal town before becoming an industrial one. The sloping streets, staircases and squares of the old centre are filmed in short, rhythmic shots, perfect for a shop or restaurant Reel that wants to place its address.
One Hotel, Two Châteaux and the Loire
Take an accommodation business that wants to sell a châteaux break. We arrive from Paris the day before and film the establishment the next day at waking time: room, breakfast, departure by bike. A creator from Tours or Orléans then follows the guest's real route, around the royal château, shopping street, a break on the banks of the Loire, with permits obtained in advance from the town hall and the site managers. In the evening, back to the hotel for the final scene. This very simple narrative thread works better in advertising than a succession of beautiful shots with no character. The same method applies to a restaurant or a shop: a customer, a journey, a reason to come. We then cut several edits of different lengths from it.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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