Video Agency in Cholet for UGC, Reels and TikTok Ads
A red handkerchief woven on old looms, 8-metre floats parading at midnight: Cholet has images that few cities in the West can show.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Cholet
A red handkerchief woven on old looms, 8-metre floats parading at midnight: Cholet has images that few cities in the West can show. Insee records 54,404 inhabitants there in 2023 and 5,283 active establishments at the end of 2024. Our team comes down from rue du Colisée to film Meta and TikTok ads, UGC content and Reels, with people and places that the people of Cholet recognise at first glance.
See our work54,404 Choletais and an Older Population
Insee records 54,404 inhabitants in Cholet in 2023. The age pyramid for the same year is telling: 15.5% of residents are aged 65 to 79 and 7.5% are 80 or over, compared with 13.0% for 15 to 24 year-olds. A campaign aimed at the whole town cannot therefore bet everything on the TikTok codes of students. For a mutual insurer, an estate agency or an optician, a composed testimonial video, filmed in store with a customer in their fifties or sixties, often converts better than a fast-cut edit. For a fitness club or a bar, we keep a fast pace and younger creators instead. A single day of filming is enough to provide both: a long version for Facebook, a short subtitled version for Instagram and TikTok, from the same footage.
From the Loom to Business Services
Textiles shaped the town: the Musée du Textile et de la Mode occupies a former linen-bleaching factory, and the red Cholet handkerchief is still on display there. Today, the local economy is broader. At the end of 2024, Insee counts in Cholet 1,394 establishments in trade, transport, hospitality and catering, 1,020 in specialised, scientific, technical and support activities, 514 in construction and 331 in industry, and 733 business creations are recorded there for 2025. For a workshop or an industrial SME, the most useful film shows the working hand: a stitching movement, a machine running, a workshop manager describing her day to camera. These sequences feed recruitment on LinkedIn and Meta as much as B2B prospecting, when a salesperson slips them into an email before a meeting.
Shops, Restaurants and Hotel Nights in Cholet
Local commerce carries a lot of weight: more than one active establishment in four belongs to these trade, hospitality and restaurant activities, according to Insee. For a fashion boutique in the centre, try-on UGC remains the most effective format on Instagram: a customer who runs through three outfits in front of the fitting room, then shows the label. For a restaurant, we film the preparation in the kitchen before opening and the first plate sent out, enough to feed several Reels. Hotel capacity is modest: 16 hotels and 748 rooms recorded in the town at the start of 2026, plus a four-star campsite with 575 pitches. A hotel aiming at both business travellers and families drawn by the area's parks does well to shoot two distinct videos, one per audience.
Night Carnival, Lac de Ribou and the Meilleraie Arena
The Carnival is the big spring event. The tourist office dates the first Mi-Carême to 1906 and the first night parade to 1949; it announces around fifteen floats 8 metres high and 80,000 spectators a year, with 300,000 light bulbs for the night parade. In 2026, the festival took place from 18 to 25 April according to the Town. Shops in the centre find in it the ideal week to film the crowd and the lights, provided they book their spots early. The rest of the year, other settings lend themselves to filming: the shores of Lac de Ribou and Lac du Verdon, the Parc Oriental de Maulévrier, or the Meilleraie arena where Cholet Basket play, a very recognisable backdrop for a local brand that sponsors the club.
From Location Scouting to Editing, a Day in Cholet
It all starts with a video call: script, shot list, permits to request if a take is to happen on the public highway or in a museum. We then leave Paris with a compact kit packed in suitcases. The typical schedule starts in a workshop early in the morning, moves on to a shop or a restaurant dining room around midday, and keeps the exteriors for the end of the afternoon, when the façades take on a softer light. According to the park, the Puy du Fou is only 25 km from the town centre: a tourism brand can therefore bring the two sites together in the same trip. On our return, the edit turns each take into several different openings, so that the ad works as a test rather than a gamble. It is the method Esekai, founded by Tony Lo, has applied since its beginnings with more than 350 brands.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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