Video agency Brussels: multilingual UGC, Reels and TikTok
In the City of Brussels, 38.7% of residents held foreign nationality on 1 January 2026, according to the Brussels statistics institute IBSA: the same ad can be seen by a European civil servant, a Flemish student and a shopkeeper in the Maro
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Bruxelles
In the City of Brussels, 38.7% of residents held foreign nationality on 1 January 2026, according to the Brussels statistics institute IBSA: the same ad can be seen by a European civil servant, a Flemish student and a shopkeeper in the Marolles. The commune has 198,674 inhabitants, at the centre of a region that brings together 1,255,834. We come from Paris by train to shoot UGC videos, Reels and TikTok ads designed from the writing stage for several languages.
See our workFrom the medieval heart to Laeken, a commune in pieces
At 32.6 km², the City of Brussels is the largest of the region's 19 communes and covers 20% of its territory, IBSA points out. It was built through successive annexations: the Léopold district in the 1840s, the avenue Louise towards the bois de la Cambre, then Laeken, Neder-over-Hembeek and Haren in 1921. These sections, sometimes not adjacent, have almost nothing in common. The historic Pentagon lives on trade and tourism, the Léopold district on offices and European institutions, the avenue Louise on high-end boutiques, Laeken on neighbourhood life. For a Meta campaign, this geography matters: you don't speak in the same way to an employee at the Schuman roundabout and to a family in Neder-over-Hembeek. So we choose the setting and the creator according to the targeted district, rather than a postcard image that works for everyone.
A young, international audience, often living alone
IBSA's figures paint a very particular audience. The average age in the City of Brussels is 37.1 on 1 January 2026, 18 to 64-year-olds make up 67.7% of the population, and 22.7% of residents are nationals of another European Union country. More than half of households, 51.5%, consist of one person living alone. For a brand, this is a clientele that orders, goes out, travels and consumes a lot online, but doesn't recognise itself in a monolingual ad shot in a studio. An effective creative ad here is designed in versions: French, English, sometimes Dutch, with carefully made subtitles and UGC creators who look like these audiences. A delivery restaurant, a gym or a mobility app will find a dense and responsive target here.
229,546 employees and 21,606 companies
The City of Brussels is first and foremost a place of work: IBSA counts 229,546 employees and 17,638 self-employed people there in 2024, as well as 11,167 local establishment units and 21,606 VAT-registered companies on 31 December 2024. Institutions, federations, consultancies, agencies and group headquarters share the Pentagon and the European quarter. For these employers, video is used to recruit in an international market and to explain sometimes complex topics to decision-makers in a hurry. A two-minute interview shot in the real offices, cut into thirty-second extracts for LinkedIn, works better than a report. A start-up launching a product, meanwhile, benefits from testing several advertising hooks in the very first week, shot with its founders and first customers rather than with actors.
Plaisirs d'Hiver, the Grand-Place and fritkots
From 27 November 2026 to 3 January 2027, Plaisirs d'Hiver celebrates its 25th anniversary, according to visit.brussels: chalets, a Christmas tree and a sound-and-light show on the Grand-Place, a route from the place de la Monnaie to the place Poelaert via Sainte-Catherine, the Vismet and the Bourse, where a village showcases the Béarn, the Pyrenees and the Basque Country. For a shop in the centre, these five weeks concentrate attention: a teaser in November, Reels shot in the aisles, UGC tasting content. The rest of the year, gastronomy does the work. Visit.brussels lists the region's chip shops, from the Maison Antoine on the place Jourdan, renowned for more than 70 years, to the friteries of the Sablon and the Marolles. A tight shot of a cone coming out of the fryer grabs attention in a second, on TikTok as on Instagram.
From Gare du Midi to the set: our day in Brussels
Brussels is reached by high-speed train from Paris, and the crew arrives in the morning at the gare du Midi with light kit that travels by metro and tram. Preparation is done by video call: copy and openings in each language, running order of the shots, selection of French-, Dutch- or English-speaking Brussels creators, and permit requests to the City for public space. The Grand-Place is filmed early, before the groups arrive; districts like Sainte-Catherine or the Sablon come alive later in the day. A typical day starts in the Pentagon for exteriors, moves to your offices or your counter for close-ups and interviews, then ends on a terrace for the UGC sequences. Back to Paris on the last train: the edit then delivers each video in all the planned languages.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
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