Video Agency in Bastia: UGC, Reels and TikTok Content in Haute-Corse
On the evening of 23 June, an immense bonfire is lit in the cove of the Vieux-Port, at the foot of the Citadelle: this is the Fugare of Saint-Jean, one of the festivals that punctuate the year in Bastia.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Bastia
On the evening of 23 June, an immense bonfire is lit in the cove of the Vieux-Port, at the foot of the Citadelle: this is the Fugare of Saint-Jean, one of the festivals that punctuate the year in Bastia. The city has 46,867 inhabitants in 2023 according to Insee, and it has regained residents since the low of 1990. For the shops, restaurants and Corsican brands that want to be seen beyond the island, our team takes the plane or the boat from Paris and comes to shoot UGC, Reels and TikTok ads on location.
See our workFrom the Vieux-Port to the Aldilonda, Light as the Backdrop
The tourist office describes a Vieux-Port that changes its face during the day: calm in the morning, then golden lights and full terraces in the evening, a meeting point for Bastiais and visitors alike. Right next to it, the Aldilonda, a walkway over the sea backed onto the ramparts of the Citadelle, offers a sunrise over the Tyrrhenian Sea. For a brand, these two moments give two tones: dawn for wellness, sport or cosmetics content, evening for a restaurant, a bar or a hotel. A UGC creator who runs along the Aldilonda at daybreak, then dines at the Vieux-Port in the evening, tells the story of Bastia in thirty seconds. The Citadelle, sheltered from traffic, brings quiet lanes and a plunging view of the port, ideal for to-camera shots with no background noise.
Rue Napoléon, U Mercà and the Shops of the Centre
A stone's throw from the Vieux-Port and place Saint-Nicolas, place du Marché, which Bastiais call U Mercà, concentrates producers and regulars. Rue Napoléon, the main pedestrian artery of the centre, links place Saint-Nicolas to the Vieux-Port and passes the oratories of the Saint-Roch confraternity and of the Immaculée Conception, recognisable by its pebble-mosaic forecourt. Insee records in the town 41 bakery-pâtisseries and 81 hairdressing salons in 2025, and Bastia's hotel sector is limited to 18 establishments and 586 rooms at the start of 2026. For a shopkeeper, short video makes it possible to reach both Bastiais and visitors planning their stay: a pork butcher presenting his coppa, a pastry chef taking her canistrelli out of the oven, a hotel filming the view from its terrace. Published before the summer, this content captures bookings.
An Economy of Services and Building Sites
Bastia has 24,430 jobs in 2023 for 17,393 employed resident workers, according to Insee: the city employs a good part of Haute-Corse. Among the 4,884 establishments active in 2024, Insee places 1,126 in trade and hospitality services in the broad sense, and 585 in construction, or 12% of the total. For a building company, a tradesperson or a developer, video serves to recruit as much as to sell: a site manager presenting his team, the before-and-after of a renovation in a house in Cap Corse, a tour of a new development facing the sea. With 24.4% of inhabitants aged 65 or over in 2023, a Facebook version often accompanies the TikTok or Instagram edit to reach all generations.
Saint-Joseph, Good Friday and the Assumption
Bastia lives to the rhythm of its festivals, detailed by the tourist office: Saint-Joseph on 19 March, Holy Week with the campanile, an Easter pastry, and the processions of the confraternities of the Pieve de Lota at dawn on Good Friday, Sainte-Zita on 27 April, Saint-Antoine on 13 June, the Fugare of Saint-Jean on 23 June, then the Assumption on 15 August. A procession also accompanies the traditional blessing of the sea at the Vieux-Port. These events are above all religious and popular: they are not filmed as an advertising backdrop. A bakery can, however, publish the preparation of its campanili during Easter week, and a restaurant can tell the story of Saint-Jean through its terrace facing the bonfire, with the agreement of the people appearing on screen.
Coming to Shoot in Corsica from Paris
A shoot in Bastia is prepared a little earlier than elsewhere. The team arrives by plane from Paris or by ferry from the mainland, with compact equipment that goes in the cabin; on site, a hire car makes it possible to reach Cap Corse or the hillside villages if the scenario requires it. Before boarding, everything is agreed in writing: script, hooks, running order, selection of Corsican creators who speak like your customers, permits for public space. A typical day starts on the Aldilonda at sunrise, continues at your premises, between close-ups of the goods and customer words, goes through U Mercà or rue Napoléon for the UGC sequences, then ends at the Vieux-Port when the terraces light up. The files travel with us on the return flight and the edit starts the next day.
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