Nancy video agency: UGC, TikTok, creative ads on location
On the Brabois plateau, carers, researchers and health students walk through the doors of the CHRU and the laboratories of the Henri-Poincaré technopole every morning.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Nancy
On the Brabois plateau, carers, researchers and health students walk through the doors of the CHRU and the laboratories of the Henri-Poincaré technopole every morning. Health is the Grand Nancy's biggest employer, with more than 17,000 public and private jobs according to the economic roadmap published by the Métropole. The city itself has 103,671 inhabitants in 2023 according to Insee. Cameras, lighting and microphones make the journey from our Paris offices to film your UGC videos, your Reels and your TikTok and Meta ads where your customers run into you.
See our workFewer inhabitants than in 1968, more passing trade
Insee counts 103,671 people in Nancy in 2023 (municipal population), against 123,428 in 1968 and 104,286 in 2017. The central city is small relative to its role: a good share of those who use it during the week come from elsewhere, CHRU patients and staff, students of the Université de Lorraine, employees from neighbouring communes, weekend visitors who come for place Stanislas. An ad shown only to the city's residents therefore misses part of its audience. We prefer to think in terms of catchment area and to turn a single shoot into several openings: one for students at the start of the academic year, one for families in the metropolitan area, one for tourists planning their outing. The footage stays the same, the hook and the edit change. That is what lets you test three angles in the ads manager without paying for three days of filming.
Brabois, the CHRU and the health sector
According to the health roadmap of the Métropole du Grand Nancy, the sector accounts for 12.5% of the area's total employment, and the local economic impact of the CHRU alone in Meurthe-et-Moselle was estimated at more than €1.5 billion in 2018. The same document describes the Henri-Poincaré technopole, on the Brabois plateau, built around the hospitals, the Campus Biologie Santé, research institutes and engineering schools, and notes that the CHRU plans to bring its main activities together there by 2030. It also lists more than 50 start-ups and companies in biotechnology, fine chemicals and e-health in the metropolitan area and neighbouring territories. For an institution looking for nurses or technicians, we film short portraits at the workstation, published on Instagram and LinkedIn. A medtech start-up will rather need a thirty-second demonstration, the product in close-up, explained by the person who developed it.
Bergamot, macarons and rue Saint-Jean
Nancy's retail rests on a few streets. Rue Saint-Jean and the Saint-Sébastien shopping centre bring together the national chains, the neighbouring central market draws its Saturday customers, and the old town, around the Grande Rue, lines up bars and restaurants. The confectioners have an asset that few cities have: Nancy bergamot, protected by a PGI, and the macarons of the Sœurs. These products work very well in a silent Reel, with sugar cooking in the workshop, the box being opened in front of the lens and a customer's first bite. For a restaurant on the Grande Rue, we prefer a UGC format shot on a phone during service, a regular who orders and explains why they keep coming back. A hotel or a tourist guide can bet on the point of view of the visitor discovering the square in first person, from the arc Héré to the gilded gates.
From place Stanislas to the Saint-Nicolas festivities
Place Stanislas is a UNESCO World Heritage site along with place de la Carrière and place d'Alliance. It is best filmed early, before the crowds, when Jean Lamour's ironwork catches the light. The villa Majorelle and the musée de l'École de Nancy provide the Art Nouveau settings, and the parc de la Pépinière a little greenery a few steps away. The calendar matters as much as the place: Le Livre sur la Place kicks off the autumn season in September, Nancy Jazz Pulsations takes over October, then the Saint-Nicolas festivities run from 20 November 2026 to 3 January 2027 according to the City's website, with a big weekend on 5 and 6 December and the parade on Saturday the 5th. In 2024, the procession's theme was “Imaginaires du futur”. During these weeks, decorated streets and crowds give shopkeepers a concrete reason to post every day.
From the Nancy-Ville platform to the first shot
We have no office or team in Lorraine: everything starts from Paris, and Nancy-Ville station, right in the centre, lets us be at the shoot location shortly after getting off the train. Preparation is done beforehand, remotely. Together we approve the scripts, the profiles of the UGC creators or employees to be filmed, and the permits, in particular for place Stanislas or inside a hospital. On site, a standard schedule begins with the exteriors of the historic centre at daybreak, continues with interviews at your premises, in Brabois or in the city centre, and ends with product shots and testimonials to camera. For a brand looking for a TikTok agency in Nancy, that is the logic of this set-up: a short presence, then an edit that produces several formats and several hooks per video, ready for TikTok Ads, Meta and your organic accounts.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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30 minutes with our team. You leave with a content plan, even if we don't end up working together.