Video agency in Créteil: UGC, TikTok and creative ads
A 40-hectare lake born from a gravel pit, towers with cabbage-shaped balconies, a shopping centre with 21 million visitors a year: Créteil lines up very different settings within a few metro stops.
Scroll to learn more ↓︎Shooting, editing and publishing for brands in Créteil
A 40-hectare lake born from a gravel pit, towers with cabbage-shaped balconies, a shopping centre with 21 million visitors a year: Créteil lines up very different settings within a few metro stops. The prefecture of the Val-de-Marne had 92,859 residents in 2022 according to Insee, joined every day by Europarc employees, Henri-Mondor healthcare staff and UPEC students. Esekai, whose offices are on rue du Colisée, takes line 8 to come and film creative ads, UGC and TikTok content here.
See our workA prefecture that draws in more workers than it sends out
Insee's 2022 census counts 92,859 Cristoliens, including 13,452 young people aged 15 to 24. That second figure carries real weight for a brand speaking to a TikTok audience: there is a university here, secondary schools and a young population living locally. Another feature noted by the town hall in a review published in 2013: Créteil offered 47,035 jobs in 2012 for 44,524 resident workers. The city therefore brings in more workers than it lets leave in the morning. For a local Meta campaign, that means two audiences to treat separately, residents of Mont-Mesly or the Palais on one side, employees arriving by line 8 and the RER D on the other. We write distinct hooks for each, with faces and places that both audiences recognise.
Europarc, optics, healthcare and equipment manufacturers
The Europarc business zone concentrates a good share of the technology employers. The town hall cites Valeo and its electronics design entities there, optics and healthcare players such as Precilens or Nidek, and the French representation of Harley-Davidson. Essilor has expanded its research and development hub in Créteil, and the Henri-Mondor hospital and the Université Paris-Est Créteil complete this pool of engineers, researchers and healthcare staff. These companies rarely need TikTok dances. They need an engineer who explains their test bench in forty seconds, a product demo filmed in the laboratory for LinkedIn and Meta, or an employer-brand series in which employees talk about their job to camera. The UGC format works very well in B2B when the person speaking really knows the subject.
Créteil Soleil, Créteil Village and the wave pool
Opened in 1974, Créteil Soleil receives 21 million visitors a year according to Klépierre, its owner, and attracts customers from well beyond the Val-de-Marne. For a brand with a store in the mall, we shoot UGC videos of the try-on, unboxing or customer-review type, designed for Saturday and end-of-year peaks in footfall. Créteil Village, the old village near the Marne, lends itself better to Reels for restaurants and neighbourhood shops: a lunchtime service, a craftsperson's gesture, the owner presenting the menu. In summer, the Île de loisirs fills its beaches around the département's first wave pool, opened in 1980. A drinks, sun cream or sports brand finds a summer setting there a few minutes from Paris, without having to go down to the coast.
From Créteil lake to Grandval's Choux
The path around the lake, completed in 1988, gives you shots of water, sailing and jogging in one morning, with the Préfecture in the background. In terms of architecture, Gérard Grandval's Choux towers in the Palais district offer a graphic backdrop that is instantly recognisable in a TikTok feed; they are lived-in homes, so we film from public space and discreetly. The Maison des Arts, place Salvador-Allende, hosts the Festival international de films de femmes every spring, a useful date for a cultural brand or a media outlet. The Palais des sports and the parc des sports Dominique-Duvauchelle serve sports content. According to the town hall, 205 hectares of public green space cover 18% of the city: from April to October, outdoor shoots are easy, and in winter we fall back on the shopping galleries and offices.
Preparing a shoot between Pointe du Lac and Europarc
Our crew leaves from the 8th arrondissement and reaches Créteil on line 8, which serves four stations in the municipality, or by the A86 when the lighting equipment demands it. Before coming, we fix the brief, scripts and hooks, then handle the permits: the centre management for Créteil Soleil, the Île de loisirs operator for the beaches, the town hall for the public highway. On a typical day, the morning light serves the shots by the lake, the lunchtime service is filmed in a restaurant, and the afternoon is spent in your offices or workshop for testimonials. A TikTok agency or UGC agency in Créteil does not need to have a local shopfront to film the city well; it needs serious location scouting. We then deliver several hook variants per video, ready to test as ads.
Why creative ads deliver better results
An ad that looks like an ad gets skipped in a second. A creative ad works on the hook, the message and the format so it is watched to the end, then tested and adapted for as long as it converts.
Get resultsContent built to capture, engage and convert
Our approach to creative ads
Every video is designed to be tested, measured and then improved.
Strategy & audience analysis
Market, goals and audiences: we choose the angles to test.
Visual creation & ad copywriting
Scripts, shooting and editing to each platform's codes.
Testing, iteration & continuous optimisation
We compare the variants and roll out the winners.
Frequently asked questions about our video production studio
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