Un jour à Hanoi
Un jour à Hanoi: notable rise in footfall
The challenge: what Un jour à Hanoi set out to achieve
Un Jour à Hanoï is an authentic Vietnamese restaurant serving traditional food true to its roots.
Despite the quality of its dishes and the sincerity of the project, the restaurant faced serious difficulties:
Lack of visibility on social media
Low footfall
No clear digital strategy
Fragile financial situation
The restaurant was at a critical stage that called for fast, structured action.
The goal was twofold:
Revive footfall and reposition the restaurant as an authentic, must-visit Vietnamese spot.
What we put in place
We provided end-to-end support that went well beyond content production.
Strategic pillars
Complete overhaul of the digital presence (TikTok & Instagram)
Clear positioning built on authenticity and the restaurant's story
Showcasing the Vietnamese identity through structured storytelling
Immersive formats highlighting the dishes and the customer experience
Optimised hooks and pacing to maximise organic reach
We supported the restaurant on an ongoing basis, adapting the strategy to performance and feedback from the ground.
In a fragile situation, every video counts. We favoured formats that are simple to produce regularly over a few heavy shoots, to maintain a continuous presence on both networks.
The content was shot inside the restaurant, in vertical 9:16, with the team in front of the camera telling the story behind the dishes. The hooks in the first two seconds show the dish before explaining where it comes from, and every video is subtitled.
What it delivered
The results built up gradually, but they were significant.
Digital visibility rose sharply thanks to the published content.
The videos sparked discovery and interest among a new local clientele.
The business impact was tangible:
Notable rise in footfall
Significant increase in revenue
Stronger local awareness
Positive momentum restored
The restaurant was able to stabilise its business and get back to growth.
Key takeaway
This case study shows that a structured digital strategy can become a real lever for economic recovery.
Beyond views and engagement, the goal was clear:
Turn visibility into lasting revenue.
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