Esekai, vertical video production agency Book a call
←︎ All case studies Food & hospitality

Tang Tea

Tang Tea I 40% of new customers

40% of new customers Key result
15 000 average organic views
+20% Store footfall
01, The challenge

The challenge: what Tang Tea set out to achieve

Tang Tea is a Chinese bubble tea chain known for its traditional universe and its collaborations with food influencers. Its official Instagram account remained mainly photo-based, which limited engagement and the ability to turn that awareness into real in-store visits.

The question: how to move from photo-based visibility to high-performing video content that drives interaction and footfall, while preserving the brand's traditional image?

02, The approach

What we put in place

We put in place a full video strategy designed for short formats and virality:

Creative direction: highlighting the craftsmanship, textures and flavours to convey the Tang Tea experience.

Varied formats: tutorials, original humorous trends, ingredient spotlights, immersion in the tea house, customer videos.

Regular calendar: consistent publishing to feed the algorithm and maintain organic visibility.

Each piece of content aims to grab attention quickly, show quality and make people want to visit the tea house.

Moving from photo to video didn't mean abandoning the brand's traditional image. The preparation, the ingredients and the tea house setting are filmed with the same care as the existing visuals, so the account stays consistent.

The videos are filmed in the tea house, in vertical 9:16, with hooks designed for the first two seconds and built-in subtitles for viewing without sound.

04, The results

What it delivered

The videos turned digital visibility into tangible engagement and footfall:

+70% engagement compared with photo-only posts

15 000 average organic views per video

+20% in-store footfall on video publishing days

40% of new customers say they discovered the tea house through the videos or an influencer

Customers who interact with the videos return 1.5 times more often on average

These results show that video complements and enriches the digital presence, driving real footfall while preserving Tang Tea's traditional, premium image.

Key points summary

Shift from photo to video to capture attention and drive engagement

Short, immersive content conveying the in-store experience

Significant rise in views, interactions and followers

Digital → real in-store footfall conversion

A stronger traditional, premium image

40% of new customers Key result
15 000 average organic views
+20% Store footfall

More case studies

Automotive BYD +3.1x Click-through rate Food & hospitality Bao Club +7 000 New Followers Food & hospitality Berliner Das Original x5 Comments & Shares
FAQ

Frequently asked questions about our video production studio

Another question? Write to us, reply within 24 hours.

Write to us

A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

Let's talk

Book a call with our team

Thirty minutes to review your current presence, spot the opportunities and define the content strategy that fits your goals.

01Express audit of your current vertical presence 02Benchmarks and opportunities in your sector 03Format recommendations and an action plan Book my call Free · No commitment · Reply within 24h