Chapanda
Chapanda I +20 000 organic views per video
The challenge: what Chapanda set out to achieve
Chapanda is a bubble tea chain with a presence in over 8700+ stores worldwide, known for its creative drinks, its strong brand identity and its ability to regularly refresh its menu with exclusive recipes.
For the launch of the first Chapanda in France, the objective was precise:
generate strong impact on social media,
spark curiosity and the urge to taste,
and above all turn digital visibility into real store visits.
For this launch, Chapanda wanted a more strategic approach, designed specifically for the codes of TikTok and Instagram, to create a real buzz around the brand.
What we put in place
We designed a complete video strategy, from creative thinking to production, with a clear mission: turn this new brand into a must-see moment on social media.
Two editorial lines dedicated to the brand depending on the platform, focused on aesthetics, the look of the textures (foam, pearls, fruit) and Chapanda's unique sensory experience.
Varied, complementary video concepts, each with a specific role:
capture attention from the very first seconds,
showcase the preparation and freshness,
trigger an immediate urge to try it in store.
Scripts designed for short formats, built around pacing, visual transitions and hooks suited to how people use the platforms.
Casting profiles who naturally embody the brand, to create spontaneous, credible content close to the UGC codes the algorithm rewards.
Shoots fully optimised for the vertical format, with particular care given to colours, textures, preparation gestures and the "satisfying" moments that make food & beverage content go viral.
A wide range of formats:
immersive preparation videos,
tasting reactions,
premium ingredient spotlights,
trend and humorous videos,
lifestyle formats placing Chapanda in everyday life.
Each piece of content stood on its own while fitting into an overall narrative around the launch.
The videos we produced
Click to turn on the soundWhat it delivered
The impact was immediate.
From the very first video published, the strategy established the brand as a real topic of conversation on social media.
The videos quickly passed 20 000 organic views, generating comments, shares and tags between users wanting to come and try it together.
This visibility translated into a notable increase in store footfall, with strong demand at the store from the very first days.
The launch strengthened Chapanda's image as a dynamic, creative brand and a must-visit spot for discovering original flavours.
+20 000 organic views per video
Significant increase in footfall
Strongly growing engagement
Better visibility on TikTok and Instagram
A new opening seen as a "must try" by the community
Frequently asked questions about our video production studio
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