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Chaotianmen

Chaotianmen I +210% increase in local visibility

+210% increase in local visibility Key result
+100% Restaurant footfall
1 000 000+ Total views
01, The challenge

The challenge: what Chaotianmen set out to achieve

Chaotianmen is a restaurant specialising in à la carte Asian hot pot, offering a higher-quality, more personalised experience.

Its positioning is built on:

product quality

a precise choice of ingredients

a more refined, premium experience

The goal was not only to increase visibility, but to:

showcase the à la carte positioning

attract a targeted clientele

turn digital presence into regular footfall

02, The approach

What we put in place

We put in place a structured digital strategy focused on performance and brand image.

Strategic pillars

Editorial repositioning

Highlighting ingredient quality, the à la carte selection and the personalised experience.

Immersive content production

Videos showcasing:

the broths and their intensity

the freshness of the products

plating and detail

the customer experience at the table

Dedicated work on aesthetics, pacing and building visual tension to spark desire.

Performance optimisation on TikTok & Instagram

Hooks from the very first seconds

Short, dynamic formats

Spotlight on best-sellers

Event activations and special operations

Organising activations and strategic highlights to boost bookings and create footfall peaks.

04, The results

What it delivered

The results were significant and measurable from the very first weeks.

Several videos passed 100 000 views.

Over 1 million cumulative views across all content published during the period

+210 % increase in local visibility on TikTok and Instagram

+100 % increase in restaurant footfall during activation periods

The engagement generated (comments, shares, saves) played a major role in positioning Chaotianmen as a vibrant, high-quality address in its segment. The strategy enabled the restaurant to clearly stand out in a competitive market while attracting a loyal, returning clientele.

What this case study shows

In a saturated market, differentiation doesn't rely on the offer alone, but on the ability to:

clarify your positioning

showcase quality

turn a digital audience into lasting footfall

+210% increase in local visibility Key result
+100% Restaurant footfall
1 000 000+ Total views

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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