Qian xi
Qian xi | +150% increase in footfall
The challenge: what Qian xi set out to achieve
Qianxi is an all-you-can-eat Asian hot pot restaurant offering a convivial, immersive experience.
Despite an appealing concept, the restaurant needed to:
boost its local visibility,
structure its presence on TikTok and Instagram,
turn its digital audience into real, measurable footfall.
The goal was clear: make Qianxi a must-visit spot for hot pot lovers.
All-you-can-eat Asian hot pot is a shared meal. Customers rarely come alone, and the decision is often made as a group, based on a video sent in a chat between friends.
What we put in place
We supported the client end to end, with a comprehensive approach covering strategy, content production and event activation.
Key initiatives
Structuring the social media strategy
An editorial line centred on:
the immersive hot pot experience
the generosity of the offer
the convivial, shared atmosphere
Performance-optimised content production
Immersive videos showcasing:
the variety of ingredients
the table settings
the atmosphere and customer experience
Optimised hooks, pacing and vertical format to maximise organic reach.
Strategic giveaways
A digital giveaway designed to:
create a spike in visibility
drive engagement
increase bookings over a targeted period
In-restaurant event activation
Creating highlight moments to boost footfall and strengthen local awareness.
The videos were filmed on site, in vertical 9:16, with shots of full tables and bubbling broths. The hooks in the first two seconds show the abundance before explaining the concept.
The content is subtitled and published on TikTok and Instagram, with highlights around the giveaways and events held at the restaurant.
What it delivered
The strategy delivered significant results:
+150% increase in restaurant footfall during activation periods
Notable rise in bookings following the giveaways
Significant revenue growth
Beyond the numbers, the partnership has proved long-lasting.
The client placed complete trust in us, enabling ongoing strategic support adjusted to performance.
Today, Qianxi is positioned as a lively, attractive destination for all-you-can-eat hot pot.
The 150% increase in footfall applies to the activation periods, those of the giveaways and events. This figure should not be read as an annual average.
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