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Maison Jenny

Maison Jenny: 3 million cumulative views

3 million cumulative views Key result
+180 % follower growth
42 000 likes on this flagship piece of content
01, The challenge

The challenge: what Maison Jenny set out to achieve

Maison Jenny is a modern brunch café bistro blending French and Japanese influences.

The concept is built on:

a strong visual identity

an original culinary fusion

a premium, contemporary brunch experience

Despite strong aesthetic and product potential, its digital visibility did not yet reflect how unique the place is.

The objective was clear:

Establish Maison Jenny as a must-visit brunch address

Attract a high-quality, trend-conscious clientele

Generate massive visibility on TikTok and Instagram

02, The approach

What we put in place

We built a strategy focused on brand image and virality.

Strategic pillars

Clarifying the positioning

Highlighting the French-Japanese fusion by showcasing:

aesthetic minimalism

careful plating

the clean, modern visual world

Creating content with high viral potential

Immersive videos centred on the signature dishes

Aesthetic, rhythmic shots tailored to TikTok codes

Hooks optimised to capture attention from the very first seconds

Focus on the brunch experience (atmosphere, light, details)

Organic amplification

Format optimisation to maximise retention, shares and saves.

Brunch is chosen largely on looks. So the signature dishes were filmed like objects, with close-ups on the plating, then placed back in the dining room to show the full experience.

Shoots take place on site, in vertical 9:16, in natural light wherever possible to respect the look of the venue. The videos are subtitled and published on TikTok and Instagram.

04, The results

What it delivered

Performance exceeded expectations.

One video reaching 1.5 million views

42 000 likes on this flagship piece of content

Over 3 million cumulative views over the period

+180 % follower growth in a few months

Booking peaks in the days following viral posts

The visibility generated enabled Maison Jenny to:

Attract a younger, more connected clientele

Strengthen its premium, trendy image

Become a new brunch benchmark in its area

What this case study shows

A strong concept is not enough.

It has to be staged strategically.

By combining clear positioning, controlled aesthetics and algorithm optimisation,

Maison Jenny went from a beautiful venue to an unmissable digital destination.

3 million cumulative views Key result
+180 % follower growth
42 000 likes on this flagship piece of content

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A studio that creates 9:16 content, the native format of TikTok, Instagram Reels and YouTube Shorts. These videos are designed for mobile viewing and platform algorithms. Esekai produces them in our Paris studio or on location at clients' sites across France.

A creative ads agency designs video ads built for social platforms: tested hooks, native 9:16 formats and data-driven iterations. At Esekai, every creative ad is produced in-house in Paris (script, shoot, edit), then adapted for TikTok Ads and Meta Ads to lower your acquisition costs.

A UGC studio in Paris gives you access to a network of creators, fast shoots and creative direction that knows the codes of social media. Esekai handles casting, scripts and production of your UGC videos from start to finish, with authentic content that converts better than traditional advertising.

Creative ads are structured advertising for paid media (TikTok Ads, Meta Ads). UGC videos mirror authentic creator content to build trust and convert. Organic content builds your social presence over the long term. The three are complementary.

Yes. Our crews travel throughout France, Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Toulouse, Nantes and every region.

We work on a six-month minimum. A video content strategy performs best over time: the first six months let us test, refine and optimise for durable, compounding results.

Cost depends on the number of videos and the level of management you want. Get in touch for a tailored quote, strong value and measurable return.

Don't take our word for it: our clients see significant lifts in visibility and engagement. We analyse every piece of content, test approaches and optimise continuously.

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