Supermian
Supermian: 16.3K followers gained fast
The challenge: what Supermian set out to achieve
Supermian is a restaurant specialising in Chinese noodles, serving authentic, generous food.
Before the strategy was put in place, the restaurant's digital presence was limited and its visibility potential largely untapped.
The objective was clear:
Build strong awareness on TikTok and Instagram to drive large volumes of footfall and position Supermian as a must-visit spot.
Noodles have a rare visual asset: the preparation itself. It still had to be filmed in a way that holds attention in a feed full of countless cooking videos.
What we put in place
We designed and rolled out a social media strategy focused on performance and virality.
What we activated
A complete overhaul of the video strategy, with powerful hooks and a format optimised for the algorithm
Immersive, food-focused videos showcasing the noodles, textures, preparation and the in-restaurant experience
In-depth work on pacing, framing and storytelling to maximise retention and sharing
A strategy that created a snowball effect, naturally drawing major influencers to try the restaurant
A regular, strategic presence to anchor the restaurant in local trends
Filming takes place on site, in vertical 9:16, as close as possible to the hands and dishes. The hooks in the first two seconds rely on strong movement: noodles being made, the bowl arriving, the first bite.
The videos are subtitled and published on TikTok and Instagram, with a publishing pace sustained over time so each new video benefits from the audience of the previous ones.
What it delivered
The results exceeded all expectations.
Several videos reached 2 million views, generating massive visibility and strong digital word of mouth.
The community grew explosively in a very short time, reaching 16.3K followers.
The business impact was immediate:
Restaurant full at both lunch and dinner
Significant increase in revenue
Visits from many major influencers
A self-sustaining viral effect
Supermian has become a must-visit spot, driven by a digital strategy turned into a real growth lever.
Key results summary
Several videos with +2M views
16.3K followers gained fast
Restaurant full at lunch and dinner
Strong revenue growth
Major influencers drawn in by the visibility generated
The 100% occupancy rate shown at the top of the page refers to the restaurant being full at both lunch and dinner, as described above.
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