Instagram Ads Agency: 6 Options to Choose From in France

How many sales can an Instagram ad really generate, and how much depends on the creative, the targeting or the tracking? A good Instagram Ads agency links these levers to a specific goal. For brands investing in video, video retargeting on Meta can also extend the journey after an initial engagement.

The right partner depends on your resources, your sector and the balance you want between creative and media buying. Before comparing proposals, set your goals, constraints and success criteria. France Num recommends formalising your needs and using a criteria grid to compare offers from digital service providers. Apply the same method to agencies: examine the deliverables, KPIs, media budget, fees and commitment period, then check that each proposal meets your actual needs.

How to Choose an Instagram Ads Agency?

Imagine your team already has good videos but lacks the time to structure campaigns. In that case, prioritise media management and measurement. If it is short of creatives suited to Instagram placements instead, give more weight to scripting, shooting, editing and adaptation skills.

To compare agencies, ask each one to answer the same questions: who designs the ads, who sets up the campaigns, what tests are planned and how often are the results reviewed? Also check that the proposal separates management fees, production and the budget paid to the platform.

Which KPIs Should You Ask for in Reporting?

A useful report links each KPI to the campaign goal. For awareness, look at reach, frequency and video retention. For traffic, look at clicks and their cost. For sales, track conversions and cost per acquisition, with a clear definition of attribution.

The IAB Europe measurement framework distinguishes between media effectiveness, brand effectiveness and business effectiveness. This distinction helps avoid judging an awareness campaign solely on immediate sales. It also lets you ask for KPIs suited to the chosen goal.

Ask how the agency interprets clicks, views and conversions, then how it turns those results into new creative tests. CTR benchmarks for Meta video ads can serve as a talking point, but click-through rate is no substitute for analysing sales or leads.

The CNIL also describes several stages of advertising measurement, from exposure to brand recall, then to conversions. To compare agencies, ask which results are actually observable with your tracking set-up and how the data is used to make decisions.

A Selection of Instagram Ads Agencies by Approach

A brand that wants to produce ad videos regularly while linking its creatives to media management can start by looking at Esekai. The other agencies in this selection meet different needs, from e-commerce acquisition to broader data and social ads set-ups.

Esekai

Ideal for: brands that want to combine video production with Meta Ads campaign management.

Esekai is a vertical video production studio based in Paris. We can handle content strategy, scriptwriting, shooting, editing and variations, then combine this production with media management or deliver it separately.

For Instagram, we design vertical Reels and feed variations in particular. Our media support can include campaign structure, targeting, A/B tests, retargeting and scaling. We state that we have worked with more than 350 brands and report €50M in revenue generated and 500M cumulative views. These figures are cumulative, and the available information does not break down individual results by client.

Pros:

• You can combine video creation and media management skills, or opt for production only.
• The production chain covers scripting, shooting, editing and variations adapted to social formats.
• A free, no-obligation scoping meeting gives you a content plan, even if you do not go on to work together.

Cons:

• Pricing is quote-based, depending on video volume and level of management. The minimum commitment is six months, and the media budget remains separate from production costs.

Neads

Ideal for: brands that place great importance on creating social media content and running it as advertising.

Neads offers a package combining a creative studio, social media videos and paid social campaign management. Its Instagram Ads page describes an approach that brings together strategy, ad production and continuous optimisation. It also mentions frequent feedback and weekly check-ins.

For its Instagram Ads business, the agency highlights more than 150 brands supported, over €5M in budget managed and more than 2,000 creatives produced. These are the figures presented by Neads, not guaranteed results for every advertiser.

Pros:

• The offer puts creative production and ad management at the heart of the proposal.
• Regular follow-up may suit teams that want to discuss campaigns frequently.

Cons:

• Pricing and commitment period are not specified here; ask for them in the commercial proposal to compare the total cost.

Ben & Vic

Ideal for: e-commerce brands that want to coordinate creative strategy and paid acquisition.

Ben & Vic positions itself on paid media and creative strategy, with a strong focus on e-commerce brands. The agency presents an approach that works on creative angles and acquisition campaigns together. Its Instagram Ads offer details video formats, Stories and carousels in particular.

In its general presentation, Ben & Vic states that it has supported more than 100 brands and managed over €30M in advertising budgets. These figures describe the activities presented by the agency and are not a forecast for your campaign.

Pros:

• Creative strategy and media management are both emphasised.
• Its e-commerce focus is relevant if online sales are central to your goals.

Cons:

• Pricing and commitment terms are not specified here; check them before comparing quotes.

Datashake

Ideal for: companies that want to integrate Instagram Ads into a broader acquisition strategy.

Datashake offers SEA and SMA services, performance analysis, tracking and bespoke visual creation. This range may suit teams that want to coordinate social campaigns with other digital levers and data work.

The agency states that it has supported more than 1,000 advertisers and managed over €500M in media budget. It also describes a team of more than 100 people. These details give a sense of the scale of its business, but are not enough to assess the experience of the team that will handle your Instagram account.

Pros:

• The combination of social ads, creative, tracking and data meets the needs of multi-channel strategies.
• The size and breadth of the offer can be useful for organisations with several areas of digital expertise to coordinate.

Cons:

• Fees and commitment period are not specified here. Also ask which team will be assigned specifically to Instagram.

Spark

Ideal for: brands looking for an acquisition approach that combines paid marketing, creative and data analysis.

Spark presents expertise in paid marketing, creative strategy, content production and conversion rate optimisation. Its Instagram Ads offer highlights campaign and creative analysis, testing and adapting formats to placements. The agency states that it supports more than 400 companies and specifies that it particularly targets annual media budgets of between €0.5 million and €2 million.

Pros:

• The combination of paid media, creative and conversion optimisation makes it possible to address several stages of acquisition.
• The stated annual budget range helps brands quickly check whether the level of support matches their resources.

Cons:

• The stated annual media budget is a fit indicator, not a service fee. Ask for a quote detailing the fees and the scope of management.

R2

Ideal for: brands that want a creative approach and campaign management dedicated specifically to Instagram Ads.

R2 describes campaigns built around awareness, traffic, engagement or conversion goals. Its approach combines targeting, visual formats and campaign optimisation. Its Instagram Ads page also mentions tracking KPIs such as CTR, CPM, CPA and engagement.

Pros:

• The presentation of the offer covers ad creatives, format selection and media optimisation alike.
• The KPIs mentioned cover several goals, from interaction to conversion.

Cons:

• Pricing, commitment period and reporting arrangements are not specified here; ask for these details before selecting the agency.

How to Compare Quotes and Media Budgets?

Two proposals may show very different amounts because they do not cover the same tasks. One may include video production, while the other is limited to campaign management. Ask for a separate breakdown of fees, media budget, shoots, editing and any variations.

At Esekai, pricing is quote-based, depending on video volume and the level of management required. The minimum commitment is six months. As a guide, a media budget of around €1,500 to €3,000 per month is often a starting point for moving beyond the testing phase; it does not include creative production and is not necessarily suitable for every goal.

To prepare your estimate, specify the number of videos, the shoot requirements, the formats you need and the level of campaign management. The cost of a creative ads campaign depends in particular on the volume of creatives and the production scope chosen.

Link Your Videos to Your Meta Ads Campaigns

An Instagram campaign becomes more coherent when the creatives and their distribution serve the same objective. If your team wants to produce content suited to social formats and structure how it is managed, we can scope your needs based on your existing videos, your objectives and your audiences.

Our support can combine strategy, vertical video production and Meta Ads campaign management, or focus solely on production. We can also take on targeting, A/B testing, retargeting and media optimisation. Talk to our team about your project and discover our Meta Ads agency.