Facebook Ads Agency: 3 Options to Run Your Campaigns

Your Facebook campaign is getting clicks, but is it turning enough visitors into enquiries or sales? A Facebook Ads agency needs to connect media buying with creative, measurement and business objectives. For brands that also run Instagram, we outline our approach as an Instagram Ads agency.

The choice is also made before anything goes live: objectives, budget, account access and the split of responsibilities all need to be defined. In France, trackers used for personalised advertising generally require prior consent. Check with your team who sets up and controls this consent collection. The CNIL sets out the rules that apply to advertising trackers.

Which Facebook Ads Agency Should You Choose for Your Needs?

To coordinate video production and Meta campaigns, Esekai suits brands that want to bring creative and campaign management closer together. Eskimoz gives more detail on its Facebook and Instagram scope, with conversion tracking and audience optimisation. Neads presents creative and Social Ads expertise, but Meta coverage needs confirming for an exclusively Facebook requirement.

1. Esekai

Best for: brands that want to coordinate ad creative and Meta campaign management within a single engagement.

Our offer covers campaign structure, targeting, A/B tests, retargeting and scaling. We can combine this media management with the production of advertising content, or deliver each service separately. Video production includes creative ads, UGC videos and organic content.

This set-up is useful when a team needs to refresh its creative while learning from delivery results. The media budget is separate from production costs, so ad spend and content volume can be discussed separately.

Pros:

• Video creation and Meta management can be combined, making it easier for production and campaign management to work together.
• The media scope covers structure, targeting, A/B tests, retargeting and scaling.
• Esekai states that it has worked with more than 350 brands and reports over €50M in revenue generated and 500M cumulative views. These totals are not broken down by client in the information available.
• An initial 30-minute meeting is free and with no obligation. A content plan is provided even if no collaboration follows.

Cons: the minimum commitment is six months, a constraint to bear in mind if you only want to test a short-term campaign. The media budget must be planned on top of production costs.

2. Eskimoz

Best for: businesses looking for structured Meta management, with particular attention to targeting, conversion tracking and optimisation.

Eskimoz presents a Facebook and Instagram Ads offer covering audience analysis, campaign management and performance tracking. Its method also describes setting up the Meta Pixel and the Conversions API, as well as optimising audiences and creative.

This approach suits teams that want to examine the link between ads, conversion events and business results. The agency's page details several types of creative, including videos, carousels and UGC content. It also describes an ongoing testing and optimisation process.

Pros:

• The Facebook and Instagram scope is explicitly detailed.
• Conversion tracking and audience work are part of the method presented.
• Creating multiple ad formats is built into the description of the service.

Cons: the information reviewed does not point to a specific operational drawback. Check the fees and commitment period in the proposal tailored to your project.

3. Neads

Best for: brands that put social content creation and creative support at the heart of their acquisition strategy.

Neads describes expertise in social media strategy, video production, influencer marketing and Social Ads. Its website highlights more than 5,000 videos produced per year, more than 2,000 content creators and over €10M in media budget managed. It also mentions its title of Social Media Agency of the Year 2025.

These figures relate to different activities and scopes. They give an idea of the scale of its creative operations, but on their own they do not allow you to compare the results of a Meta campaign with those of another agency.

Pros:

• A creative offer built around video, social media and Social Ads.
• Activity figures displayed on its website, notably video volumes and media budgets managed.
• Industry recognition mentioned for 2025.

Cons: the information reviewed does not explicitly confirm the management of Facebook or Meta campaigns. This is not an established weakness, but a point to check before awarding a brief focused on these platforms.

What Should You Check Before Signing?

Imagine two proposals with similar fees. One describes the deliverables, the media budget and the metrics tracked. The other promises "continuous optimisation" without specifying responsibilities. The first is easier to assess, because you can link each line item to a task and an expected outcome.

Ask who owns the ad account, who can access it and who keeps the campaign data. Get the objectives, audiences, planned creative, tests and reporting schedule spelt out. Always distinguish between management fees, production costs and the media budget.

To measure sales or enquiries, also clarify how events are configured and how trackers are managed. The European Data Protection Board points out that consent must be freely given, specific, informed and unambiguous when it serves as the basis for processing. See its guidance on consent.

Useful reporting links spend to results along the journey: clicks, enquiries, sales or cost per acquisition. Click-through rate can help compare ads, but it is no substitute for measuring conversions. Our Meta Ads CTR benchmarks provide a reference point for interpreting this metric without confusing it with profitability.

Finally, look at the creative actually running and ask how the agency decides when to refresh it. On 17 July 2026, Arcom highlighted the role of the ad repositories of very large platforms in making ads and their funders visible. These repositories help you observe ads, but they do not replace a conversion report. See Arcom's guidance on ad repositories.

If your comparison needs to include channels beyond Meta, our selection of online advertising agencies can broaden your shortlist.

Combine Your Creative with Media Management

When ads need to evolve in step with results, creative and campaign management benefit from being planned together. Our team can talk with you about your existing content, your objectives and your audience's needs.

We offer ad video production and Meta campaign management, with structure, targeting, A/B tests and retargeting. A 30-minute meeting is free and with no obligation, after which we draw up a quote based on video volume and level of management. The media budget is separate from production costs, and the minimum commitment is six months. To discuss your project, discover our Meta Ads agency.