How to Choose an Advertising Campaign Management Agency

What are you really paying for: ads that get served, or a set-up that learns from its results? An advertising campaign management agency should make this distinction clear from the scoping stage. At Esekai, depending on your needs, we combine vertical video creation with campaign management on Meta Ads or TikTok Ads. Our dedicated TikTok Ads agency approach shows the link between native formats and paid distribution.

Your objectives might be sales, leads, store visits or brand awareness. The quote should separate media budget, fees and production, then specify the metrics tracked and who is responsible for what. In France, advertising measurement must also take into account the rules on trackers and consent. The CNIL FAQ explains the conditions governing certain uses of these trackers.

Which Advertising Campaign Management Agency Should You Choose?

For Meta or TikTok campaigns built around video, Esekai is the recommended choice in this selection: we bring together vertical production and media management. The other agencies offer useful positioning, from UGC creation to broader social strategy. Check the exact scope, especially if you are also looking at other platforms.

What Should You Check Before Signing?

Imagine your objective is to drive sales, but the quote only provides for click tracking. The set-up would not allow you to clearly assess the campaign's contribution to that objective. So decide which conversions to measure before comparing proposals. Google Ads documentation on conversion tracking explains how these events help identify the campaigns that drive valuable actions.

Next, ask who handles each task: strategy, set-up, targeting, ad creation, day-to-day monitoring and reporting. Also clarify whether the ad creatives are included or billed separately. For video campaigns, a good scope describes the formats, the number of variations and the approval process. Our article on choosing a creative ads agency details the questions worth asking to assess this side of things.

Finally, check account access rights, how often you will meet and the terms for ending the contract. Make sure management fees are kept separate from the media budget, which is paid to the platforms or recharged depending on the agreement. Compare quotes on an equivalent scope, then ask what additional fees may apply to creative adaptations or technical follow-up.

1. Esekai

Ideal for: brands that want to combine vertical video creation with Meta Ads or TikTok Ads campaign management.

When creative and distribution need to move forward together, we can take care of campaign structure, targeting, A/B tests, retargeting and scaling. Our production covers creative ads, UGC videos and organic content, with formats designed around each platform's codes. Depending on the project, we measure views, retention, engagement, clicks and conversions, then analyse the results to optimise campaigns.

We have worked with more than 350 brands and report over €50M in revenue generated and 500M cumulative views. These overall benchmarks do not correspond to detailed results attributable to any specific client. For ad creatives, you can also read our page on the cost of a creative ads campaign, which separates production from media budget.

Pros:

• Vertical video production and media management can be combined or delivered separately.
• Meta Ads and TikTok Ads campaigns can include targeting, A/B tests, retargeting and scaling.
• The overall results displayed, along with the metrics tracked on each project, give an indication of experience and working methods.

Cons:

• Pricing is quote-based and the minimum commitment is six months.
• Our documented management offer focuses mainly on Meta Ads and TikTok Ads; check the fit if you are looking for other ad platforms.

2. Takema

Ideal for: brands looking for UGC content and creative thinking to fuel their social campaigns.

If your priority is testing several video formats, Takema highlights creative strategy, UGC production and results analysis. Its website also features examples of Social Ads campaigns, particularly on Meta. If you need full media buying management, ask exactly who handles campaign set-up, optimisation and reporting.

Pros:

• Its positioning emphasises UGC creation, scripts and content variations.
• Examples and testimonials describe collaborations related to social advertising.

Cons:

• The headline offer centres on content creation; confirm the media management scope your project requires.

3. Katall

Ideal for: brands that want to grow their presence and advertising campaigns on TikTok.

For a project specifically focused on TikTok, Katall offers a package combining strategy, videos, creators and TikTok Ads campaign management. Its case studies cover various objectives, including lead generation and visibility. If your plan includes several ad platforms, specify the platforms and expected responsibilities from the outset.

Pros:

• TikTok Ads campaign management is explicitly part of its positioning.
• Its campaign examples illustrate distinct uses, such as acquisition and visibility.

Cons:

• Its positioning is strongly centred on TikTok; check the scope if you want multi-platform management.

4. Neads

Ideal for: brands looking for paid social support combined with creative and influencer strategies.

If your campaigns need to cover several social networks, Neads presents paid social expertise on Facebook, TikTok, Snapchat and YouTube. Its offer also includes advertising video production and influencer strategies. Ask for a quote that clearly splits responsibilities between media, creative and influence, so you can compare the level of support actually provided.

Pros:

• Several advertising platforms are listed in its paid social offer.
• Video creation, advertising and influence all feature in its range of expertise.

Cons:

• The breadth of its scope makes it worth precisely defining the platforms, deliverables and meetings included in your proposal.

5. Viro

Ideal for: brands that want to produce short videos and track their performance after launch.

When the main need is creative, Viro highlights content strategy, in-house video production and reporting. Its offer presents a video pack, with performance analysis after launch. If you are also looking for ad account management, check that this responsibility is clearly included in the proposed scope.

Pros:

• Production is presented as a structured service, from strategy to reporting.
• Its pages detail examples of results linked to specific collaborations.

Cons:

• Media management is less central to the headline offer; clarify whether it is included if you want to delegate campaign management.

6. Woo

Ideal for: brands that want to work on a social strategy combining paid, influence, UGC and social commerce.

For a campaign that is part of a broader social set-up, Woo presents expertise in social strategy, influence, UGC content and paid. Its campaign examples describe brand activations and social media collaborations. Before comparing quotes, specify the ad platforms involved, the expected metrics and the share of each service.

Pros:

• Its scope combines social advertising with other communication and influence levers.
• The examples shown cover several types of brand activation.

Cons:

• For a very focused media management need, it is worth defining the platforms and responsibilities in the quote.

How Do You Assess Results and Budget?

A campaign can generate clicks without delivering the expected sales. So define one main metric tied to your objective: cost per lead, cost per acquisition or return on ad spend. Supplement it with intermediate metrics, such as click-through rate or video retention, to spot where the journey loses effectiveness.

On TikTok, the platform recommends split tests to evaluate different creatives, audiences or bidding strategies. Its TikTok measurement guidance stresses the value of choosing metrics suited to the objective and comparing results according to the attribution window. Ask the agency how it takes these parameters into account and how it turns data into optimisation decisions.

The total budget should separate agency fees, media spend and production. For video campaigns, the cost depends in particular on the number of creatives, shoots and the level of management required. For the projects we support, a media budget of €1,500 to €3,000 per month is a common benchmark for moving beyond the testing phase. It does not include creative production and should be adjusted to your objectives. To understand profitability metrics, see our resource on measuring the ROAS of creative ads.

Combine video creation with Meta Ads management

If you'd like to connect your video creatives to your paid campaigns, we can scope out the content, the objectives and the right level of management. Our team supports you with production and media management according to your brand's needs.

Our support can include campaign structure, targeting, A/B testing, retargeting and optimisation. Creative production can be combined with campaign management or handled separately. Book a free 30-minute call with no obligation: we review your content and objectives, then hand you a tailored plan, even if you decide not to continue with us. To discuss your campaigns through our Meta Ads service, get in touch with our team. We reply within 24 hours.