How to Choose a Vertical Video Agency for Social Media

Should your next video primarily build awareness of your brand, drive sales or sustain a regular presence? The answer determines the format, the script and how it is distributed. For a campaign aimed at TikTok, our TikTok video production follows this logic: define the need before starting the shoot.

So a vertical video production agency for social media should not be chosen on image quality alone. Compare its ability to design videos for different uses, adapt them to each platform and measure the metrics that matter. The production framework matters too: volume, approvals, schedule, usage rights and any media support.

Does a Specialist Agency Really Adapt Each Video?

The vertical format is a starting point, not a complete strategy. A video designed for TikTok, Instagram Reels or YouTube Shorts must take into account pace, tone, audience and intended use. A single shoot can provide several variations, but publishing the same edit everywhere does not guarantee meaningful editorial adaptation.

In its opinion of 18 February 2026, the Autorité de la concurrence (French Competition Authority) reports that short-form content was dominant for 61% of the creators surveyed. Over 90% of respondents also felt that video creation requires different expertise depending on the platform, particularly to adapt content and meet audience habits. These findings come from a survey cited in the Authority's analysis and are not a measure of all French brands.

Ask the agency how it gets from the brief to the final versions: who chooses the angles, who writes the scripts, and how are framing and subtitles prepared? To assess the art direction and adaptations for Instagram, also look at examples of Instagram Reels video production.

What Should Production Include, from Script to Delivery?

Imagine a brand launching a new product. It needs a clear demonstration for its website, an organic video to keep its accounts active and ad creatives to test different messages. The agency must clarify the expected formats, the number of videos and the approval stages before the shoot.

Check that the quote specifies the agency's role at each stage: strategy, scriptwriting, casting if required, shooting, editing, subtitling, variations and delivery. Also ask how many rounds of feedback are included and how you will approve the scripts and then the edits. These points let you compare quotes with a genuinely equivalent scope.

The deliverable should be described in concrete terms: final files, aspect ratios, durations, subtitles and versions for the different placements. A vertical video for brands can be designed for mobile from the shoot onwards, rather than simply cropped afterwards. This distinction matters when the product, the set or the gestures must remain legible within a narrow frame.

At Esekai, our in-house team brings together strategists, videographers and editors, from script to delivery. To understand our creative approach, discover vertical video for brands.

Should You Produce Organic Content, Ads or Both?

Organic content and advertising do not necessarily serve the same objective. The former helps establish a regular social presence. An ad creative is designed to run in a paid campaign, with variants that allow you to test angles or hooks.

Before signing, ask whether the agency only produces the videos or can also manage their distribution. If media management is included, specify the platforms concerned, responsibilities for the campaigns, the planned tests and the metrics tracked. The distribution budget should appear separately from the production cost.

Our offer covers creative ads, UGC videos made with actors and organic content. We can handle production alone or combine it with media management and social media management. The choice depends on your internal resources and your objective: creating content, publishing it regularly or also managing its paid distribution.

How to Set a Realistic Cadence, Budget and Schedule?

A sustainable cadence starts with the volume your team can approve and use. For a regular presence, our indicative benchmark is often 12 to 20 videos per month per platform in 2026. This volume is not a universal rule: it must be adapted to your objectives, the resources available and your ability to keep ideas fresh.

An SME guide published in Switzerland on 30 September 2026 suggests, as a benchmark, two to three video posts per week, prepared during a shoot every two to four weeks. This cadence is neither a price nor a general standard. It illustrates one possible way of organising things, to be adjusted to your posting frequency and production capacity, as detailed in this video guide for SMEs.

Ask for a schedule that separates the brief, preparation, shoot, feedback and delivery. At Esekai, pricing is set on a quote basis according to the volume of videos and the level of support. Our minimum commitment is six months. The media budget remains separate from the production cost, so you can compare the line items clearly.

What Criteria Should You Check Before Choosing an Agency?

Before accepting a proposal, look at examples close to your sector and objectives. A shop looking to drive footfall does not expect the same creative as an e-commerce brand testing acquisition ads. Ask which metrics will be tracked: views, retention, engagement, clicks or conversions, depending on the role of each video.

Also check the usage rights, the conditions for reuse in organic and paid content, and ownership of the delivered files. At Esekai, the delivered videos belong to the client and their use on its accounts and campaigns is defined in the quote. The delivery schedule depends on the volume and type of production, so it must be confirmed when the project is scoped.

Finally, look for concrete evidence of experience, without confusing aggregate figures with guaranteed results. We have worked with more than 350 brands and report over €50M in revenue generated and 500M cumulative views. These overall figures do not detail a calculation method or the results of a specific campaign. They complement a review of examples, testimonials and the proposed process.

Let's Talk About Your Next Vertical Videos

Do you want to post more regularly, prepare ad creatives or adapt your content for social media? We can review your objectives, your existing content and the formats to produce in order to define a scope that suits your team.

Our team handles strategy, scripts, shooting, editing and delivery, with the option of adding media management or social media management. Book a free 30-minute call, with no obligation: we will give you a tailored content plan, even if you do not continue working with us. Talk to our video production agency to scope your project and get a personalised quote.