In short: If you want to automate your marketing in France in 2026, three agencies stand out. Markentive suits B2B companies looking to deploy or optimise HubSpot and connect marketing with sales. Invox is aimed at software publishers, manufacturers and B2B service companies that want to structure their lead generation. Make the Grade targets B2B companies that want to build their acquisition and automate their marketing around HubSpot. The rest of the ranking covers SMEs, mid-sized companies and international groups.
- Markentive: For B2B companies that want to deploy or optimise HubSpot and automate marketing and sales.
- Invox: For B2B companies, software publishers, manufacturers and service companies that want to structure their lead generation.
- Make the Grade: For B2B companies that want to structure their acquisition and automate their marketing around HubSpot.
- MMIO: For companies of all sizes that want to automate their marketing and structure their growth around HubSpot.
- Scalizer: For SMEs and mid-sized companies that want to structure their sales and marketing processes around a well-integrated CRM.
- Ideagency: For SMEs and mid-sized companies that want to structure their sales engine and automate their marketing with HubSpot.
- Huble: For growing companies, often international, that want to structure marketing, sales and service around HubSpot.
- 1min30: For mid-sized companies, scale-ups and SMEs that want to deploy or optimise HubSpot to automate their marketing and sales.
- Cartelis: For companies that want to structure their CRM and automate their relationship marketing using their data.
- Webconversion: For B2B companies that want to automate their marketing on HubSpot and turn their traffic into qualified leads.
Updated on 2 November 2026.
Why use a marketing automation agency in 2026?
The market is growing fast. According to the consultancy MarketsandMarkets (2025), the French marketing automation market is worth $2,341.3 million in 2025 and is expected to reach $4,210 million by 2030, an average annual growth rate of 12.5%. SMEs are following suit. According to the Baromètre France Num 2026 (France Num 2026 Barometer) from the Direction générale des Entreprises, 76% of very small businesses and SMEs use their data to steer their business, and ERP or CRM software is most often the tool they use to do so.
Buying the tool is easy. Making it work is far harder. Business leaders fear three things: a CRM their teams don't use, automated workflows that send pointless messages, and a costly project with no clear link to revenue. They also worry about depending on a provider who is the only one to understand the configuration.
This is where agencies come in. They frame your processes, migrate your data, build the workflows and train your teams. Seven of the ten agencies in this ranking put HubSpot at the heart of their offering. The choice therefore comes down less to the tool than to the method, knowledge of your sector and the ability to make your teams self-sufficient.
How did we choose these 10 agencies?
This ranking is based solely on what each company publishes itself (its website, its method and client reference pages), as read at the time of the update. Four criteria counted:
- Command of the tool: We selected agencies that demonstrate their command of the CRM and its integrations through their certifications and their projects.
- Commercial impact: Each agency must link its workflows to measurable results: qualified leads, meetings and sales.
- Method and support: We favoured agencies that scope the project, support change management and train teams so they genuinely use the tool.
- Clear target clientele: Each agency states clearly who it works with, which helps you find the one that matches your size and sector.
The 10 Best Marketing Automation Agencies in France (2026)
1. Markentive
Markentive presents itself as the CRM integrator that serves your growth. A HubSpot Elite Partner since 2013, the agency deploys HubSpot and integrates it with your existing tools, including your ERP or Salesforce. It also offers SalesOps and Data consulting, AI integration, growth marketing and web design. Its method starts with design workshops, followed by a tailored technical implementation. It trains your teams in HubSpot Marketing, CRM and Development, and highlights sector expertise ranging from finance to SaaS.
Strengths:
- HubSpot Elite Partner, accredited across the entire HubSpot suite
- Migrations and syncs with Salesforce, ERPs and existing tools
- Sector expertise: finance, SaaS, industry, IT services, education, NGOs
Who it's for: For B2B companies that want to deploy or optimise HubSpot and automate marketing and sales.
2. Invox
Invox presents itself as a 100% Demand Generation marketing agency for B2B. It describes itself as a collective of 40 experts and covers content marketing, audience activation (SEO, LinkedIn Ads, advocacy, digital prospecting) and automation. On the automation side, it works on data quality, automation and nurturing workflows, scoring and the link with the CRM. It offers HubSpot and Salesforce Pardot audits and setups, data migration, ABM and training.
Strengths:
- HubSpot expertise: audit, Marketing and CRM setup
- Workflows, nurturing, scoring and data quality
- Claims 353 clients and numerous testimonials
Who it's for: For B2B companies, software publishers, manufacturers and service companies that want to structure their lead generation.
3. Make the Grade
Make the Grade presents itself as a digital strategy and AI consultancy and HubSpot CRM integrator. It integrates, migrates and maintains HubSpot, automates sales and marketing actions, and builds dashboards. Its offering also covers marketing acquisition (inbound, outbound, ABM, email, SEO/GEO, SEA) and web design on HubSpot CMS. Its stated aim: to optimise your sales funnel, grow your revenue and reduce your acquisition costs for the long term, using its own methodology and sector expertise.
Strengths:
- Accredited HubSpot partner agency, from consulting to training
- Marketing and sales automation integrated with the CRM and AI
- B2B sector expertise: SaaS, industry, finance, education
Who it's for: For B2B companies that want to structure their acquisition and automate their marketing around HubSpot.
Visit Make the Grade's website
4. MMIO
MMIO has been a HubSpot Diamond Partner agency since 2015. It brings marketing, sales and customer service together in a unified RevOps vision. Its offering covers acquisition (SEO, SEA, GEO, lead generation, marketing automation, email marketing), sales performance and customer retention with chatbots, ticketing and AI agents. It configures HubSpot to measure: audit, onboarding, migration, integrations and training. Its certified consultants rely on proven methods and AI-powered tools.
Strengths:
- HubSpot Diamond Partner since 2015
- Over 200 projects and 4.9/5 from more than 190 reviews
- RevOps vision unifying marketing, sales and customer service
Who it's for: For companies of all sizes that want to automate their marketing and structure their growth around HubSpot.
5. Scalizer
Scalizer helps SMEs and mid-sized companies optimise their CRM and ERP systems to structure their processes and improve their performance. The team works on Odoo, HubSpot and Salesforce: audit, deployment, bespoke integration, application maintenance and training, including a HubSpot Marketing module. It also connects your tools to one another, for example HubSpot and Odoo or HubSpot and Pennylane. Its method follows three stages: think, build, improve. An AI offering plugged into your tools and data rounds off its support.
Strengths:
- Expertise in Odoo, HubSpot and Salesforce
- Connectors between CRM, ERP and business tools
- Clear method: think, build, improve
Who it's for: For SMEs and mid-sized companies that want to structure their sales and marketing processes around a well-integrated CRM.
6. Ideagency
Ideagency is a consulting and integration firm that transforms SMEs and mid-sized companies with HubSpot, AI and hands-on human support. The agency aligns your Sales, Marketing and Service teams around a single system, automates workflows, nurturing and scoring, migrates your CRM and connects your IT systems. Its method proceeds in stages: a maturity audit, a building-block deployment with no big bang, then training, change management and managed run. It also develops its own tools, such as Kaffein ETL.
Strengths:
- Full HubSpot integration, from CRM to bespoke AI agents
- Step-by-step method with a ten-day diagnostic
- Proprietary tools such as Kaffein ETL for complex IT systems
Who it's for: For SMEs and mid-sized companies that want to structure their sales engine and automate their marketing with HubSpot.
7. Huble
Huble is a HubSpot Elite partner agency. It implements HubSpot, then stays embedded with the marketing, sales and service teams after go-live to keep improving how they work. Its offering covers six services: CRM implementation, marketing and creative, sales and revenue, websites and portals, customer service, and AEO for visibility in AI assistants. It aligns strategy, technology, data and creative execution. The agency says it has been active since 2012 and claims the title of HubSpot Global Partner of the Year in 2024.
Strengths:
- HubSpot Elite Partner, Global Partner of the Year in 2024
- Ongoing support after HubSpot goes live
- Clients cited: British Council, Knight Frank, GfK, Avison Young
Who it's for: For growing companies, often international, that want to structure marketing, sales and service around HubSpot.
8. 1min30
1min30 presents itself as the HubSpot agency for ambitious CRM projects, serving mid-sized companies, scale-ups and SMEs. It helps you choose your platform, then deploys HubSpot and integrates it with your existing IT systems: ERP, e-commerce, BI. It trains your teams with onboarding programmes that can be funded by your OPCO (French skills operator). It also audits existing platforms. Finally, its consultants can manage your workflows, emailing, reports and campaigns for you.
Strengths:
- End-to-end support, from choosing the CRM to ongoing operation
- HubSpot integration with ERP, e-commerce and BI tools
- Onboarding that can be funded by your OPCO
Who it's for: For mid-sized companies, scale-ups and SMEs that want to deploy or optimise HubSpot to automate their marketing and sales.
9. Cartelis
Cartelis is a consultancy specialising in putting marketing data to work. It covers CRM, analytics, data engineering, CDP and relationship marketing, including marketing automation. The firm audits CRM use cases, maps customer journeys, deploys bespoke workflows and automates re-engagement actions. It also manages marketing pressure and orchestrates multichannel campaigns. AI is built into every project, with an agile method and a focus on measurable impact.
Strengths:
- Broad expertise: CRM, CDP, data engineering, analytics and marketing automation
- Personalised workflows, saturation scoring and automated re-engagement
- Structured project method: milestones, steering committees, change management
Who it's for: Companies that want to structure their CRM and automate their relationship marketing using their own data.
10. Webconversion
Webconversion is a 100% B2B digital marketing agency based in Lyon, founded in 2017. It focuses on generating qualified leads through SEO, GEO, Ads campaigns managed on a cost-per-lead basis and inbound marketing. A certified HubSpot partner, it helps B2B companies automate their marketing and sales: CRM implementation, audit and optimisation, nurturing and conversion journeys. Every lead is tracked from the first visit through to signature.
Strengths:
- Certified HubSpot partner: CRM implementation, audit and optimisation
- 100% B2B positioning, focused on generating qualified leads
- More than 220 B2B clients supported, according to its website
Who it's for: B2B companies that want to automate their marketing on HubSpot and turn their traffic into qualified leads.
Visit the Webconversion website
All 10 Compared in One Table
| # | Company | Who it's for | Key strength | Website |
|---|---|---|---|---|
| 1 | Markentive | B2B companies that want to deploy or optimise HubSpot and automate marketing and sales. | HubSpot Elite Partner, accredited across the entire HubSpot suite | markentive.com |
| 2 | Invox | B2B companies, software publishers, manufacturers and service businesses that want to structure their lead generation. | HubSpot expertise: audit, Marketing and CRM setup | invox.fr |
| 3 | Make the Grade | B2B companies that want to structure their acquisition and automate their marketing around HubSpot. | Accredited HubSpot partner agency, from consulting to training | makethegrade.fr |
| 4 | MMIO | Companies of all sizes that want to automate their marketing and structure their growth around HubSpot. | HubSpot Diamond Partner since 2015 | marketing-management.io |
| 5 | Scalizer | SMEs and mid-sized companies that want to structure their sales and marketing processes around a well-integrated CRM. | Expertise in Odoo, HubSpot and Salesforce | scalizer.fr |
| 6 | Ideagency | SMEs and mid-sized companies that want to structure their sales engine and automate their marketing with HubSpot. | Full HubSpot integration, from CRM to bespoke AI agents | ideagency.fr |
| 7 | Huble | Growing companies, often international, that want to structure marketing, sales and service around HubSpot. | HubSpot Elite Partner, Global Partner of the Year in 2024 | huble.com |
| 8 | 1min30 | Mid-sized companies, scale-ups and SMEs that want to deploy or optimise HubSpot to automate their marketing and sales. | End-to-end support, from choosing the CRM to ongoing operation | 1min30.com |
| 9 | Cartelis | Companies that want to structure their CRM and automate their relationship marketing using their own data. | Broad expertise: CRM, CDP, data engineering, analytics and marketing automation | cartelis.com |
| 10 | Webconversion | B2B companies that want to automate their marketing on HubSpot and turn their traffic into qualified leads. | Certified HubSpot partner: CRM implementation, audit and optimisation | webconversion.fr |
What Should You Check Before Signing?
- Ask who will actually work on your account and what level of certification they hold.
- Check in writing that the access, data and workflows remain your property at the end of the contract.
- Agree on quantified success metrics and a review schedule with the agency before launch.
- Ask them to specify what the price covers: licences, migration, integrations, training and content production.
- Call at least two of the agency's clients whose size and sector are similar to yours.
Where Does Esekai Fit In?
Esekai is not a marketing automation agency and does not appear in this ranking. It is a Paris vertical-video studio founded by Tony Lo: creative ads, UGC, TikTok content, Reels and Shorts, TikTok Ads and Meta Ads campaigns. More than 350 brands supported in 3 years. Your automated workflows need content that makes people want to click. Esekai produces it. Discover Esekai.
Conclusion
Choosing a marketing automation agency means choosing a method before a tool. Markentive, Invox and Make the Grade top this ranking, but the best agency is still the one that understands your sector and your size. Meet two or three, compare their references and check every point above before signing.
Honourable Mentions: 10 More Worth Knowing
| Company | Who it's for | Website |
|---|---|---|
| Bamsoo | B2B marketing teams that want to deploy Salesforce Marketing Cloud Next and master it independently. | bamsoo.com |
| Mi4 | B2B companies, particularly in SaaS and energy, that want to deploy or optimise HubSpot. | mi4.fr |
| Lomed | SMEs that want to automate their marketing and sales on HubSpot. | lomed.fr |
| Okédito | B2B companies that want to align marketing, sales and customer service around HubSpot and automation. | okedito.com |
| Inbound Value | B2B companies that want qualified sales meetings without relying on outbound prospecting. | inboundvalue.com |
| Waisso | Marketing departments that want to structure, equip and automate their customer relationships on MarTech platforms. | waisso.com |
| Avanci | Brands that want to unify their customer data and automate personalised customer relationships. | avanci.fr |
| Agence Churchill | B2B or B2C companies that want to connect their website, their CRM and their automated campaigns. | agence-churchill.fr |
| UpByWeb | Businesses in Nantes and the Vendée that want to generate leads and automate their marketing. | upbyweb.com |
| Fysane | Companies that use Adobe Campaign and want to automate and professionalise their campaigns. | fysane.com |
Does your company deserve a place in this ranking? Write to us at contact@esekai.fr: we read every submission.
Our Other Rankings
- The 10 Best Email Marketing Agencies in France (2026)
- The 10 Best Website Design Agencies in France (2026)
- The 10 Best E-commerce Agencies in France (2026)
- The 10 Best Link Building Agencies in France (2026)
- The 10 Best GEO Agencies (AI Search Optimisation) in France (2026)
- The 10 Best Google Ads Agencies in France (2026)
Frequently Asked Questions
- What is a marketing automation agency?
- It is a service provider that sets up and runs the tools that automate your marketing actions: emails, lead scoring, follow-ups and handover to sales. It starts from your processes, connects the CRM to your other software and builds the workflows. The best ones also train your teams so that you remain self-sufficient after deployment.
- Do you have to choose HubSpot?
- No. HubSpot dominates this ranking because it is widely used by B2B SMEs and mid-sized companies, and seven of the ten agencies selected put it at the heart of their offering. Other tools exist. If you already have a CRM or a lot of data to exploit, an agency more focused on CRM and data, such as Scalizer or Cartelis, may suit you better.
- How long does it take to see results from marketing automation?
- It depends on the state of your data and processes. The technical set-up often moves quickly. Commercial results take longer, because the workflows need to be tested and then adjusted. Ask the agency for a precise timeline, with intermediate milestones and metrics at each review, rather than a blanket promise.
- Does marketing automation replace content creation?
- No. Automation sends messages at the right time, but it doesn't write them. Without useful emails, clear pages and videos that hold attention, your workflows run on empty. Set aside a content budget on top of the integration, in-house or with a specialist studio, to feed your campaigns and follow-up sequences.