Esekai or Neads: Comparing Vertical Video Production

A vertical video is about more than a 9:16 ratio. Scripts, shooting, editing and adaptations are what actually shape the work delivered. To compare two providers, start from your own needs: producing recurring content, or linking creative work with media activation. Here we present our approach to vertical video production for social media, from script to edit, for TikTok, Reels and Shorts.

The choice matters for mobile: in France, mobile accounted for 80% of time spent online in 2025, and over 90% among 15- to 24-year-olds. These Médiamétrie figures highlight the value of creating videos that work well on a phone, then adapting them to each platform's habits rather than systematically publishing the same edit everywhere.

Esekai or Neads: Which Criteria Should You Compare?

Is your priority content production, media activation or a combination of both? The table separates the services described, the available proof and the commercial terms, without conflating different metrics.

The figures displayed by the two agencies relate to different metrics. They give an idea of activity levels, but do not allow a direct comparison of the performance of a video or a campaign.

Which Formats Do You Need for Each Platform?

A single idea can serve several channels, but its edit must suit the context in which it is shown. For a TikTok ad, the platform's recommendations cover in particular the 9:16 vertical format, safe zones and a quick hook. These parameters guide framing, subtitles and pacing right from shoot preparation. TikTok's creative recommendations detail these guidelines, while advising you to test creatives based on observed results.

On YouTube, a Short can be vertical or square and last up to three minutes. The platform also lets you film, edit and publish with a smartphone. This does not mean every network requires an entirely separate shoot: the same footage can be used for tailored edits. YouTube's advice on Shorts notably stresses the importance of a publishing pace the team can sustain.

Before signing, ask which versions will be delivered: 9:16 format, feed adaptations, subtitles, durations and ad variants. To clarify this, compare the requirements of a vertical video in 9:16 or 4:5 format depending on the intended placement. A serious vertical video agency should be able to link each adaptation to its use.

Esekai

Does your need cover editorial direction as much as the shoot itself? At Esekai, we handle tailored scripts, production, editing and delivery. We create creative ads, UGC videos and organic content for TikTok, Instagram Reels and YouTube Shorts.

We can also combine production with media management or social media management. This set-up suits teams that want to coordinate content and its distribution, rather than handing creative work to one provider and management to another. Videos are designed around each platform's conventions, instead of simply being duplicated as is.

We have supported over 350 brands and report €50M in revenue generated and 500M cumulative views. These are aggregated figures reported by Esekai, not a promise of results for every campaign. For a specific case such as BYD, the case study presented by Esekai reports a cost per click divided by 2.6; this particular result is not a general average.

Ideal for: brands that want to structure ongoing production, from editorial thinking to ready-to-publish content, with the option of adding media or social media support.

Pros:

• A production chain covering scripts, shooting, editing and delivery.
• Creative ads, UGC videos and organic content for several platforms.
• Stated experience with over 350 brands and highlighted aggregated results.

Cons:

• The minimum commitment is six months, which is less suited to a one-off request.
• Pricing is quote-based, depending on volume and the level of management required.

Neads

If your project needs to combine social videos, influencer marketing and media buying, Neads presents these areas of expertise in its offering. Its creative studio notably covers TikTok, Reels and Shorts, shooting, creator content and motion design. The agency also offers influencer marketing and ad campaign management services.

Neads states that it is one of the first French agencies certified as a TikTok Creative Partner. On its website, it displays over 200 clients, 5,000 videos produced, 1,500 creators and €10M in media budget managed. These figures describe different aspects of its activity, notably creative production and media activation.

Ideal for: brands looking for an offering that combines a creative studio, influencer marketing and paid social campaigns, or that want to work with creators.

Pros:

• An offering that combines creative production, Paid Social and influencer marketing.
• Stated skills in UGC, shooting and motion design.
• Reported activity benchmarks on video volume, creator network and media budgets managed.

Cons:

• No specific drawback is established by the available information. Ask for details on the volume delivered, the timeline and the terms applicable to your project.

How to Decide Based on Your Priorities

Imagine your team can devote time either to planning or to coordinating providers. Start by defining what really needs to be delegated: production only, ad creative, influencer marketing, paid distribution or social account management.

Next, ask for a quote that describes the deliverables, not just a number of videos. Specify the platforms, adaptations, subtitles, number of revisions, approval timelines and the format of the files delivered. These details make it easier to compare proposals that may bundle different services.

Finally, check how the shoot will work and what equipment is planned. Whether to shoot social videos with an iPhone or a camera depends on the look you want, the context and the production pace. For a paid campaign, also ask how creative variants will be tested and which data will be used to decide on the next versions.

Produce TikTok Videos Tailored to Your Goals

Want to set up regular production or strengthen your TikTok creatives? We support brands from strategy to delivery, with scripts, shooting, editing, creative ads, UGC content and organic videos. Depending on your needs, production can be combined with media management or social media management.

Each project is priced on a quote basis, depending on video volume and the level of management required. Our minimum commitment is six months. To scope your needs and discover our TikTok video production, tell us the platforms you're targeting, your goals and the content your team needs to publish.