Esekai or Viro: Which Studio for Your Vertical Videos?

Should you go for a clearly priced pack or for support that connects creation and distribution? To compare Esekai and Viro for vertical video production, start with your needs: a defined series of content, or production that is part of a wider strategy. The definition of native creative in vertical video helps distinguish a video that has simply been recropped from one designed for the feed and its audience.

The right choice also depends on the platforms and the intended use, organic or paid. TikTok notably recommends 9:16 vertical framing, a clear structure and creatives adapted to its environment, rather than simply repurposing another format. These guidelines explain why it is worth comparing creative methods, variations and follow-up, not just the number of videos included in an offer. See TikTok’s creative principles to review these requirements.

Esekai or Viro: Quick Comparison of Offers

In practice, Esekai is better suited to needs that go beyond delivering videos, particularly if the brand wants to bring together creative, advertising and social presence. Viro makes its offer easier to cost upfront thanks to a well-defined pack. To compare fairly, ask each team to detail the deliverables, revisions included, usage rights and reporting elements.

Esekai

Ideal for: brands that want their videos to be part of a content, advertising or social media management strategy, rather than simply ordering a fixed volume.

At Esekai, we handle the whole production chain, from scoping and scripts to shoot, editing and delivery. We produce creative ads, UGC videos and organic content for TikTok, Instagram Reels and YouTube Shorts. We can also combine production with paid media management or social media management, depending on the agreed scope.

Our studio reports having supported over 350 brands. We also cite over €50M in revenue generated and 500M cumulative views. Among the published results, the BYD case shows cost per click divided by 2.6, and the Virage Prépa case cost per lead divided by 4. These figures relate to specific cases; they are neither an average nor a guarantee of results.

Pros:

• Production can be linked to strategy, media management and social media management, depending on the project.
• We work across several formats and platforms, with content adapted to each one’s conventions rather than duplicated identically.
• An initial 30-minute meeting is free and with no commitment, and you receive a content plan even if no collaboration follows.

Cons:

• Pricing is by quote, and the minimum commitment is six months. This arrangement is less suited to a one-off order of a few videos.

Viro

Ideal for: brands that want to entrust a defined pack of videos to a team offering several production styles and reporting.

Viro presents a 10-video offer including content strategy, 20 proposed concepts, scriptwriting, in-house shoot and editing, unlimited revisions and performance analysis. The page shows a price of €4,000 per pack and states that the plan has no commitment. It also presents UGC, studio, vox pop and faceless formats.

Viro publishes case studies with results specific to certain collaborations. One involves four schools and over 300 videos, with over 10 million views and 40,000 followers reported in less than three months. Another case study in fintech reports 10 million views over six months. These figures relate to the examples presented, not to guaranteed performance for every client.

Pros:

• The published price and the 10-video volume make it easier to estimate a project that fits this format.
• The service described brings together concepts, scripts, production and analysis, with several video styles available.
• The plan on offer has no commitment, which may suit a brand that does not want to sign up for a long minimum term.

Cons:

• The featured pack is built around 10 videos. If your needs differ significantly from this volume, ask whether another plan is possible.
• The schedule is presented as 21 days in the FAQ and as 3 to 4 weeks in the pack description. Get the turnaround that applies to your project confirmed in writing.

What Support Do You Need Beyond the Shoot?

A delivered video and a managed campaign do not meet the same need. If you already have a media team and an editorial calendar, production alone may be enough. However, when the same content needs to feed both organic posts and paid campaigns, broader support makes coordination simpler.

At Esekai, we can combine production with campaign management, A/B tests, retargeting or management of posts and interactions. The media budget remains separate from the production cost. The pack presented by Viro includes performance tracking and reporting, but ask explicitly whether campaign or social account management falls within the scope you need.

The platform also matters for the creative. Meta describes Reels as a discovery space in a vertical feed, while YouTube classifies square or vertical videos of up to three minutes as Shorts, subject to its eligibility rules. To plan a version for Instagram, see our Instagram Reels video production service, then check the specifications in the official Reels overview and the official Shorts rules.

For a paid campaign, the duration, framing and placement of on-screen elements must also match the intended distribution. Our article explains how to choose the right video format for advertising. The principle is simple: plan the variations before the shoot, to avoid recropping content afterwards when its key elements sit close to the edges.

What Criteria Should You Check Before Choosing a Studio?

Before signing, compare the actual scope of both proposals with your distribution plan. A brand that wants to post every week does not have the same priorities as a team preparing an acquisition campaign with several creative variants.

• Objective: specify whether you are looking for visibility, conversions, regular content or a combination of these.
• Formats: ask which versions are delivered for TikTok, Reels, Shorts and the chosen ad placements.
• Volume: compare the number of concepts, videos and variants, as well as the revisions included.
• Follow-up: establish whether reporting, account management and media management are included or billed as a separate service.
• Schedule and commitment: ask for clarity on when the turnaround starts, the approvals expected and the term conditions.

Finally, ask who provides the actors, locations and products to be filmed. Also discuss the terms of use for the videos on your accounts and in your campaigns. If you are torn between a light shoot and a more fully equipped production, our guidance on filming with an iPhone or a camera for social media will help you frame that decision.

Let’s Build Your Next Video Series

Want to produce vertical content that fits into your TikTok strategy? At Esekai, our team brings together strategists, videographers and editors to support your project from script to delivery. We tailor the volume and level of management to your brand’s objectives.

We have supported over 350 brands and cite 500M cumulative views. Book a free 30-minute call, with no commitment, to review your content and leave with a tailored plan, even if we don’t go on to work together. To discuss your TikTok video production, request a personalised quote from our team.