A single shoot can feed several networks, but each is used differently. Esekai and Katall follow two distinct approaches: vertical video production designed for several platforms, or support more concentrated on TikTok. To compare another provider, see also our Esekai or Neads comparison for producing vertical videos.
The right choice depends on your channels, your creative needs and the level of management you want. For TikTok ads, the platform recommends 9:16 vertical framing and a composition that takes its interface elements into account, criteria worth checking in each agency's deliverables. TikTok's creative recommendations also stress the importance of adapting content to its codes.
What Scope Separates Esekai and Katall?
| Criterion | Esekai | Katall |
|---|---|---|
| Platforms detailed | TikTok, Instagram Reels and YouTube Shorts | Offer presented mainly around TikTok |
| Content formats | Creative ads, UGC and organic content | TikTok ads, UGC, creator content and snack content |
| Additional services | Media buying and social media management available as add-ons | Strategy, TikTok Ads campaigns and account management presented in the offer |
| Pricing and commitment | Quote based on volume and level of management, with a minimum commitment of six months | Pricing and commitment period not detailed in the presentation reviewed |
An agency's overall figures and the results of a specific campaign do not measure the same thing. To interpret them, always check the period, scope and objective associated with each figure.
Esekai
Ideal for: brands that want to produce videos for TikTok, Instagram and YouTube, and bring strategy, shooting, editing and support together in a single set-up.
We bring together strategists, videographers and editors to cover production, from script to delivery. Our offer distinguishes creative ads for paid media, UGC videos and organic content. Creatives are adapted to how each platform is used rather than reproduced identically. Our vertical video production for social media can also be complemented by media buying or social media management.
We have worked with more than 350 brands. Our published benchmarks include over €50M in revenue generated and 500M cumulative views. These figures give an overall indication of our activity, without detailing the contribution of each campaign. The quote depends on the volume of videos and the level of management required.
Pros
- The production pipeline, from script to edit, is handled by an in-house team.
- The documented scope covers TikTok, Reels and Shorts, as well as advertising and organic content.
- Production can be combined with media buying or social media management.
Cons
- The minimum commitment is six months, which is less suited to a one-off need or a short test.
Katall
Ideal for: brands looking for TikTok-focused support, from content creation to campaign or account management.
Katall presents services around TikTok Ads, UGC, creators and influencers, TikTok Shop and snack content. Its approach combines strategy, production and activation on this platform. The agency also highlights a network of more than 1,500 UGC creators and influencers, totalling 75 million followers according to its own figures.
The case studies published by Katall give examples of results linked to specific campaigns. For Ulys, the agency reports 44,000 followers, tens of millions of views and more than 235,000 likes. These figures describe a client case presented by Katall; they are not a measure directly comparable with Esekai's overall figures.
Pros
- The TikTok specialisation brings creative, creators, advertising and account management together within a single scope.
- The creator network it highlights makes it possible to consider people-led content adapted to different audiences.
- The published case studies illustrate a variety of uses, from brand awareness to lead generation.
Cons
- The detailed scope is focused on TikTok. For a multi-platform strategy, check the deliverables planned for Reels and Shorts.
What Should You Check Before Choosing a Provider?
If your team needs to publish on several networks, ask how each creative will be adapted, not just exported in another format. YouTube classifies vertical or square videos of up to three minutes as Shorts. YouTube's official Shorts rules show why it is worth checking the specifications of each channel.
- Objective: distinguish between visibility, engagement, paid acquisition and sales.
- Platforms: list the networks to feed and ask for examples of creatives adapted to each.
- Deliverables: specify the scripts, shooting, editing, subtitles, variations and approvals expected.
- Tracking: agree on the metrics to review after publication, such as retention, interactions or conversions.
On Instagram, Meta organises its advice for creators around creation, engagement and reach, with personalised recommendations in the professional dashboard. Meta's Instagram best practices are a reminder that useful tracking goes beyond view counts. To broaden your benchmark, see also our Esekai or Viro comparison for producing vertical videos.
Conclusion: Choose Based on Your Channels and Needs
For production that combines TikTok, Reels and Shorts with ad, UGC or organic formats, our multi-platform approach meets the need for continuity, from script to delivery. Katall is aimed mainly at brands looking for a TikTok-focused offer, with creators and associated media services. Before deciding, compare deliverables, commitment terms and proof of results across similar scopes. Vertical video production will be easier to manage if these criteria are defined from the briefing stage.
Plan Your TikTok Video Production
If you want to build a presence on TikTok or feed campaigns with fresh content, we can scope your needs based on your objectives, your audience and the creatives you already use. Strategy, shooting and editing are defined according to the volume of videos and the level of support you are looking for.
Our team produces TikTok content, including creative ads, UGC videos and organic formats. We can also combine production with media buying or account management. To discuss your project, discover our TikTok video production and book a meeting with our team.
Frequently Asked Questions
Do Esekai and Katall offer the same types of video?
Both agencies work on TikTok content, notably ads and UGC. Esekai also details organic content and production for Reels and Shorts.
Which agency should I choose for a TikTok-focused campaign?
Katall presents a specialised offer around TikTok, with creators, advertising and account management. Esekai also offers TikTok expertise, built into an offer covering several platforms.
Which agency suits a multi-network strategy?
Esekai details production for TikTok, Instagram Reels and YouTube Shorts. If you are considering Katall for this need, ask for examples of deliverables adapted to each of these networks.
How do you compare the results agencies publish?
Check whether the figures relate to a specific campaign or to overall activity, then compare their period, objective and metric. Cumulative views cannot be compared directly with followers or leads.
How are production prices set?
At Esekai, the quote depends on the volume of videos and the level of management required. For each provider, compare the scope included, the deliverables, the commitment terms and any additional services.