Esekai or Woo: Which Studio Should You Choose for Vertical Video?

A vertical video can feed an editorial calendar, test an offer or support a paid campaign, but these goals don't call for the same provider. If you're comparing Esekai and WOO, first ask yourself whether you're looking for end-to-end video production or a broader influencer and social media partner. For a wider view of production options, see also our comparison Esekai or Katall for vertical video production.

The question of choosing between Esekai and WOO for vertical video comes down to the deliverables and the level of support, not just the portrait format. TikTok notably recommends full-screen 9:16 and respecting the safe zones of its interface, two points to build into the production brief using its video tips for TikTok. The comparison therefore focuses on each agency's actual remit and on the terms to clarify before requesting a quote.

Short Answer: Which Agency Should You Choose?

For vertical video production covering scriptwriting, shooting, editing and platform-specific versions, we recommend Esekai. WOO is an option worth considering if your project ties video into a broader social strategy, particularly influencer marketing, UGC and social commerce.

Esekai

Ideal for: brands that want a single team to handle the concept and production of vertical videos, with versions designed for social platforms.

We handle scriptwriting, shooting, editing and delivery. Our content includes creative ads for advertising, UGC videos and organic videos for TikTok, Instagram Reels and YouTube Shorts. We adapt each piece to the conventions of each platform rather than automatically reposting the same video everywhere.

We have worked with more than 350 brands. The cumulative figures published by Esekai include over €50M in revenue generated and 500M views. They give an indication of the studio's overall experience, without attributing a specific result to each client or campaign.

Pros:

• An integrated production workflow, from script to video delivery.
• Complementary formats for organic content, UGC and social advertising.
• Optional support with media buying and social media management.

Cons:

• The minimum commitment is six months, which is worth bearing in mind for a one-off need.
• Pricing is by quote, based on the volume of videos and the level of management required.

WOO

Ideal for: brands that want to combine influencer marketing, UGC and social media strategy in their content campaigns.

WOO presents itself as an influencer and social media agency. Its areas of expertise also include paid media, celebrity marketing, brand content and social commerce. This broad scope may suit a brand looking to link content creation with creators, social conversations and sales channels.

WOO highlights more than ten years in business along with campaign case studies. For the Sephora x Tabasco campaign, its website notably cites 12 million impressions, 40 million people reached and an 85% posting rate. These figures describe a specific campaign, not an average result for every video produced.

Pros:

• Broad expertise combining influencer marketing, social media, UGC and commercial activations.
• Campaign examples presented with metrics specific to each operation.
• An approach suited to projects where content production is part of a wider social strategy.

Cons:

• If you only need video production, ask them to specify the stages, deliverables and versions included in the proposal.

The Difference Lies in the Scope of the Brief

Picture a team that needs to deliver short videos for several networks every month. In this case, the deciding factor is the ability to handle editorial planning, scripts, shooting, editing and delivery in sequence. That is the core of our vertical video production offer.

WOO works within a broader framework that notably includes influencer marketing and social strategy. This difference becomes relevant if your campaign needs to involve creators, run an activation or link content to a social commerce approach. The quote should then specify which part relates to video and which other services are included.

Before comparing proposals, define your main need: a steady volume of ready-to-publish videos, or a social campaign combining content, creators and distribution. A vertical video agency should also explain how it adapts content to the way each network is used, and how it distinguishes organic content from advertising formats.

Which Deliverables Should You Ask for Before Signing?

A comparable quote should describe the same stages for each provider. Ask whether the service includes planning, scripts, shooting, editing, subtitles, versions and file delivery. If you plan to run the videos as ads, also check the scope of media buying and keep its budget separate from the production cost.

Specify the target platforms and expected formats. YouTube classifies as Shorts any square or vertical videos of up to three minutes uploaded since 15 October 2024, according to its Shorts help centre. For Instagram, Meta states that its best practices hub for creators covers creation, engagement and reach, among other topics. These benchmarks make one practical question worth asking: does the provider plan specific adaptations, or simply repost? See also our comparison Esekai or Takema for vertical video production and our analysis Esekai or Neads for vertical video production.

Finally, ask how results will be tracked. Views don't answer every question: depending on your objective, also compare retention, interactions, clicks or conversions. On Instagram, the official recommendations for creators cover engagement metrics and reach in the Instagram best practices. Ask which metrics will appear in your reporting and how they will guide future content.

Let's Talk About Your Next Vertical Videos

The right choice depends on your publishing frequency, target networks and the level of support you expect. To scope these needs, we offer a free, no-obligation 30-minute initial call. We review your existing content, the opportunities and a plan tailored to your brand.

We write, shoot, edit and deliver videos designed for the way people use TikTok, Instagram Reels and YouTube Shorts. You can choose production only or add media buying and social media management. We provide a quote based on volume and level of management, with a minimum six-month commitment. Discover our TikTok video production and talk to our team about the formats that suit your goals.