How Much Does Vertical Video Production Cost?

Why can one 30-second vertical video require a very different quote from another? Length alone does not explain the price. The cost of vertical video production depends mainly on the work required before and after the shoot. To see where these items fit in a broader quote, also read our article on the cost of producing a marketing video, then compare the exact scope of each offer.

A video production rate may cover a one-off job or ongoing support. Scriptwriting, casting, shooting, editing, ad versions and account management are not the same tasks. To estimate your budget, first define the purpose of the content, how many pieces you need and which services your team requires. The budget for distribution should then be calculated separately.

What Determines the Price of a Vertical Video?

Imagine two projects of the same length: one uses footage supplied by the brand, the other requires a concept, a script, a shoot and several ad variations. Their final length may be identical, but the work involved is very different. That is why a per-video price only makes sense alongside a precise description of what is delivered.

The production scope is the first thing to clarify. Does the quote include creative thinking and scriptwriting, or just the edit? Does the provider organise the shoot, supply the on-screen talent and handle revisions? An offer covering full production cannot be compared directly with an edit made from footage that has already been shot.

The number of videos also affects the unit cost. A regular project spreads part of the preparation and set-up across several pieces of content. A one-off request, by contrast, uses those steps for a single deliverable. So ask for both the total price of the batch and the cost per video, checking that the same items are included in both calculations.

Which Items Should You Check in the Quote?

A clear quote separates the tasks carried out from any additional costs. Pre-production work may include ideation, the brief, the script, product preparation or location scouting. During the shoot, the cost depends in particular on the crew, the time allocated, the set and the number of scenes. Editing may cover pacing, subtitles, music and format adaptations.

Also check the number of final versions and how revisions work. A video delivered in 9:16 is not necessarily the same as several exports or versions designed for different platforms. If the production is for a campaign, ask whether the quote includes hook variants or additional creatives. The advertising usage rights and their duration should also be stated explicitly.

A line reading “UGC video” does not, on its own, describe everything the service includes. The price of a UGC video varies according to casting, scriptwriting, shooting, editing and the rights set out in the contract. To avoid misleading comparisons, ask who supplies the footage, which revisions are included and where you will be allowed to use the content.

Why Does Batch Shooting Lower the Unit Cost?

When several videos share a set, a crew and the same preparation, the cost of those steps is spread across the batch. That is the benefit of batch shooting: a single session can produce several pieces of content, rather than repeating set-up and preparation for every request. The cost per video can then fall, provided the volume is genuinely useful and the content still fits its purpose.

This does not mean you should order the largest batch possible. Too high a volume can tie up budget in videos your team will not be able to approve, publish or test. In 2026, we often use 12 to 20 videos per month per platform as a benchmark for a consistent presence, but the right volume depends on your resources and goals. Start with a realistic content calendar and make sure every video has a planned use.

Variations also need careful attention. Adapting a creative for another platform may mean reworking the hook, the pacing or the art direction, rather than simply duplicating the same file. If you are comparing offers for Reels, our article on the cost of an Instagram Reels video adds to these criteria.

UGC, Advertising and Organic Content: Three Different Scopes

Creator-style UGC content, an ad creative and an organic video do not necessarily meet the same need. In a UGC production, the quote may include selecting a creator, scriptwriting, the shoot and usage rights. An ad creative may require several concepts or hooks for testing. Organic content may form part of an editorial line designed to feed an account on a regular basis.

Ask the provider to specify the number of pieces of content, the planned versions and the permitted uses. Also check whether the offer covers creative only, or includes campaign management and social media management. These services can go hand in hand with production, but they are separate tasks and should appear clearly in the quote.

For a campaign, the cost of TikTok video production does not automatically include buying ad space. Our article on how much a TikTok Ads video costs covers this ad format. Whatever the channel, ask for creative, campaign management and media spend to be shown separately.

In 2026, a monthly media budget of €1,500 to €3,000 is a common starting benchmark for moving beyond the testing phase. This amount relates to distribution, not shooting or editing, and should be adjusted to your strategy. For a service combining creative and management, check which tasks each line item covers.

How Do You Compare Two Video Production Quotes?

Two proposals can only be compared if they cover the same scope. Before assessing the total, ask for a precise list of deliverables and included services. Our method for comparing video production quotes helps you check these elements without focusing solely on the headline price.

You can then check each proposal against these questions:

• How many videos are delivered, and in which formats?
• Are scripts, shooting and editing included?
• Are casting, travel and preparation itemised?
• How many revisions and variations are included?
• Which usage rights are granted, for how long and on which channels?
• Is media management or social media management included, or billed separately?

Finally, compare the cost per published video, not just the batch price divided by the number of files. If some creatives go unused or variations are billed separately, the real cost changes. Also ask about the contract terms: with us, recurring services require a minimum six-month commitment.

Scope Your Next Video Project

Do you need a steady volume, content designed for several channels or ad creatives? Our Paris-based studio supports brands from strategy through to scriptwriting, shooting and editing. We adapt videos to how people use TikTok, Instagram Reels and YouTube Shorts, rather than systematically reusing the same file. We have worked with more than 350 brands. A free, no-obligation 30-minute initial meeting lets us define your goals, formats and your team’s needs.

Production can be offered on its own or combined with media management and social media management, depending on the scope you need. Pricing is quoted according to the volume of videos and the level of support. To discuss a TikTok-focused project, discover our TikTok video production. Recurring services require a minimum six-month commitment.