Does the right choice depend on the video to be produced or on the work surrounding it? Katall mainly showcases a TikTok-centred set-up, covering content, creators and campaigns. WOO extends its offer to influencer marketing, social media and social commerce. To put a third approach into perspective, you can compare Katall with Esekai for producing vertical videos.
A production team must also master the practical requirements of distribution: vertical framing, visible text zones and a fast hook. TikTok's creative recommendations set out these principles for video ads. The choice therefore comes down to your objectives, your platforms and the services actually included in the commercial proposal.
Katall or Woo: A Quick Comparison
Torn between strong TikTok expertise and a broader social approach? This table summarises the key differences to examine before requesting a quote.
| Criterion | Katall | WOO |
|---|---|---|
| Focus | TikTok-centred strategy and content, with associated social and advertising services. | Broader social strategy, including influencer marketing, UGC, paid and social commerce. |
| Video content | TikTok videos, UGC and snack content, for organic or paid use. | Content and videos integrated into social and influencer campaigns. Video production packages are not detailed in a comparable way. |
| Support | Strategy, creators, production, campaigns and social account management. | Influencer marketing, social media, celebrities, paid and social commerce. |
| Published references | A Maison Perrier case study reports 54 million impressions in 30 days and a 7-point rise in trial intent. | The website showcases brand campaigns and states more than ten years of experience in social. |
| Pricing and timelines | To be clarified depending on volume, deliverables and the level of management required. | To be clarified depending on the scope of the campaign and production. |
The Maison Perrier campaign figures are results tied to that specific case, with a Brand Lift study based on 6,942 responses. They cannot predict the results of another project. For a fair comparison, ask both teams for quotes detailing the same formats, volumes, usage rights and follow-up services.
Katall
Ideal for: a brand looking to structure its presence on TikTok and bring together video production, UGC content and paid distribution.
Katall presents an offer built around TikTok: strategy, ad creatives, UGC, social ads and social account management. The agency also highlights a network of more than 1,500 UGC creators and influencers, as well as a collaborative platform for selecting them. Services related to Instagram and Facebook are also mentioned, but its core positioning remains TikTok.
Its references illustrate the importance it places on content and distribution. For Maison Perrier, the case study published by Katall reports 54 million impressions in 30 days, along with a 7-point rise in trial intent and a 2-point rise in awareness. These figures relate to that campaign and do not constitute a promise of results for other brands.
Pros
- A clear offer combining TikTok videos, UGC, creators and paid campaigns.
- The option to add account management and social services to production.
- Case studies with quantified metrics for examining real campaigns.
Cons
- Its TikTok focus is particularly pronounced. If your priorities are Reels or Shorts, ask for examples and deliverables tailored to those platforms.
WOO
Ideal for: a brand that wants to integrate video into a broader social strategy, particularly around influencer marketing, UGC and social commerce.
WOO showcases expertise in influencer marketing, social media, UGC, paid, celebrity marketing and social commerce. Its website highlights more than ten years of activity and campaigns for a range of brands. One testimonial notably mentions the production of explainer videos for a campaign run on Twitch, TikTok and Instagram.
This breadth suits projects where video is part of a wider social or influencer activation. For a brief focused on shooting and editing short videos, specify the number of formats, the platform-specific versions and the production stages included. Public examples alone are not enough to determine what a standard video production package contains.
Pros
- An offer that connects video content, influencer marketing, social media and social commerce.
- Campaigns showcased across several platforms, along with brand references.
- A stated track record of more than ten years in social strategy.
Cons
- For an order limited to video production, ask for the exact scope of services and deliverables to be specified in the proposal.
The Choice Also Depends on the Scope of Support
If you mainly need to publish on TikTok, Katall's specialisation helps bring together creative, creator selection and paid distribution. If your needs span several social levers, the range of expertise presented by WOO may be a better fit. In both cases, check that the examples provided match your format and your objective, not just your sector.
As a third option, we bring together strategy, scriptwriting, shooting, editing and delivery of vertical videos. We can also combine production with media buying or social media management. If you are comparing this set-up with WOO, you can compare Woo and Esekai for producing vertical videos.
What Should You Lock Down in the Quote?
Before choosing an agency, ask for a precise description of the deliverables: number of videos, length, formats, editing variants, subtitles and number of revision rounds included. Also specify whether the quote covers usage rights for your accounts and campaigns, or only the creation of the files.
Next, check the versions planned for each channel. YouTube accepts vertical Shorts of up to three minutes, according to its YouTube Shorts rules. A video designed for this format is therefore not automatically interchangeable with a TikTok ad or a Reel. Ask which adjustments to framing, pacing and text are planned.
Finally, plan for subtitles when the video conveys information through speech or important sounds. The WCAG success criterion on captions requires them for the relevant prerecorded synchronised media. Ask who prepares the subtitles and who checks their accuracy before publication.
To compare timelines, ask for the approval stages, shoot dates and delivery terms to be specified. The schedule depends on the volume and type of production. For regular production, also compare the planned delivery pace with your editorial calendar and the time available to approve content.
Katall or WOO: Which Should You Choose?
Katall is the clearest choice for a strategy strongly centred on TikTok, UGC creators and the associated campaigns. WOO is better suited to a broader social set-up, where video complements influencer marketing, social media or social commerce. Before signing, compare the same deliverables, rights, platform adaptations and schedule. For vertical production covering several networks, also check that the quote includes the necessary versions.
Produce Videos Tailored to Your Platforms
If you want a team that supports you from script to delivery, we bring together strategists, videographers and editors to produce creative ads, UGC videos and organic content. We can handle production alone, or combine it with media buying and social media management. Our service involves a minimum six-month commitment, and the quote depends on the volume of videos and the level of management chosen.
We have worked with more than 350 brands. Our overall track record amounts to more than €50M in revenue generated and 500M cumulative views. These aggregated figures give an indication of our activity, without constituting a result attributable to each project. To discuss your needs and the formats to produce, discover our video production agency.
Frequently Asked Questions
Katall or WOO: which is better for producing TikTok Ads videos?
Katall particularly highlights TikTok videos, UGC creators and the associated ad campaigns. Ask for examples relevant to your sector and specify the creative variants you expect.
Does WOO produce video content?
WOO showcases expertise in UGC, influencer marketing and social media, as well as campaigns that include videos. For a production-only service, get the stages, deliverables and rights confirmed in the quote.
What should you compare in video production quotes?
Compare the volume, formats, versions, subtitles, usage rights and revision rounds included. Also check the schedule for shooting, approval and delivery.
Should a video be adapted for each social network?
Yes, plan for adjustments to framing, pacing and text according to each platform and how it is used. Ask whether these versions are included in the price or billed separately.
Can you compare the campaign results presented by an agency?
Yes, provided you check the period, objective, channel and measurement method of each case. A result achieved on a particular campaign does not automatically predict that of a new project.