Le Cercle Vert
Le Cercle Vert, videos that send a non-profit's visibility soaring
The challenge: what Le Cercle Vert set out to achieve
Le Cercle Vert is a Paris non-profit that collects, free of charge and from people's homes, the clothes, shoes, bags, accessories and household linen they no longer want, across the Paris region. Collection is run by volunteers and can be booked online in two minutes.
The gesture is simple, but it runs up against two deep-rooted habits: throwing clothes away, or leaving them at the back of the wardrobe.
For a non-profit with no brand budget, it had to get known fast and make people want to act from the very first video.
The textiles collected don't end up in the bin: the non-profit gives them a second life through reuse and local social reintegration.
What we put in place
We wrote and shot three vertical videos, each opening with a question everyone has asked themselves: “Don't know what to do with the clothes you no longer wear?”, “Is your wardrobe full and you've got nothing to wear?”.
The first is shot on a Paris rooftop with the Eiffel Tower behind: from the first second, you know the non-profit works here. The second plays on emotion around a repeated idea: giving a second chance. The third empties a wardrobe item by item.
Each video explains the service in concrete terms, free home collection and booking in two minutes, then points to the booking site.
The three videos feature three different faces wearing the non-profit's orange vest, to show volunteers rather than a brand. The subtitles pick up the key words, and the booking address, rdv.lecerclevert.org, appears on screen.
The videos we produced
Click to turn on the soundWhat it delivered
These are the non-profit's most recent videos, and they are sending its visibility on Instagram soaring.
The @le.cercle.vert account has more than 62,000 followers as of November 2026.
Three formats reusable in organic and paid alike, explaining the service in under 45 seconds.
Collection covers the eight départements of the Paris region and can be booked online or by phone: every view can turn straight into a collection appointment.
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