In short: Vincent Duquesne comes out on top. He suits e-commerce businesses and lead-generation companies that want profitable Google Ads campaigns. Matthieu Tranvan follows, for marketing departments and founders who want to link their campaigns to their real profitability. Steeve Belair, of Consultant Adwords, completes the podium: an independent expert for B2B or B2C businesses. The other seven profiles cover micro-businesses, SMEs, mid-sized companies, local shops and large groups.
- Vincent Duquesne: For e-commerce businesses and lead-generation companies that want profitable Google Ads campaigns.
- Matthieu Tranvan: For marketing departments and founders who want to link their Google Ads campaigns to their real profitability.
- Steeve Belair (Consultant Adwords): For B2B or B2C businesses that want to make their Google Ads campaigns pay off with an independent expert.
- Léo Marchal: For micro-businesses, SMEs, freelancers and startups that want to turn their Google Ads budget into qualified leads.
- Rémi Brandini: For micro-businesses, SMEs and key accounts that want profitable Google Ads campaigns and a single point of contact.
- Christophe Guervilly: For SMEs and mid-sized companies with a monthly media budget of at least €1,000 that want a dedicated Google Ads expert.
- Guillaume Guersan: For businesses, particularly e-commerce, that want a single point of contact to manage their paid and organic acquisition.
- William Palandre: For businesses in Lyon, Marseille, Toulouse or Saint-Étienne that want profitable Google Ads campaigns with a direct point of contact.
- Thibault Fayol: For B2B SMEs, e-commerce businesses and local shops that want profitable Google Ads campaigns tracked all the way to the CRM.
- Guillaume Castex: For SMEs, mid-sized companies and large groups whose leaders want to manage their paid acquisition over the long term.
Updated on 3 November 2026.
Why hire a consultant to run your Google Ads campaigns in 2026?
Search remains the leading channel in digital advertising in France. According to the 35th Observatoire de l'e-pub (e-advertising observatory) by SRI and UDECAM, produced by Oliver Wyman and published in February 2026, it was worth €4.93 billion in 2025. That represents 40% of the market, up 10%. The 36th edition of the Observatoire (July 2026) puts Search at €2.74 billion in the first half of 2026, a growth of 12%.
More money invested also means more competition on the same keywords. Automated campaigns give advertisers less control. The 35th Observatoire de l'e-pub (SRI, UDECAM, Oliver Wyman, 2026) also identifies the transformation of search by social search and generative AI as one of the major challenges of the years ahead.
Business leaders fear three things above all. Paying for clicks that never turn into customers. Losing control of an account managed by a third party. Receiving reports full of impressions but empty of revenue. A good consultant addresses all three fears with reliable measurement, transparency and full access to your data.
How did we choose these 10 consultants?
This ranking is based solely on what each business publishes itself (its website, its methodology and reference pages), as read at the time of the update. Four criteria counted:
- Measured profitability: We favoured consultants who manage campaigns by cost per lead, revenue or margin rather than by number of clicks.
- Conversion tracking: The ability to set up reliable tracking of sales and leads, all the way to the CRM where useful, carried weight in the ranking.
- Direct point of contact: We selected profiles where the client deals with the person who actually runs their campaigns.
- Clarity of offer: Each consultant selected states clearly who they work for and how, with a target audience and method that are easy to understand.
The 10 Best Google Ads Consultants in France (2026)
1. Vincent Duquesne
Vincent Duquesne has been an independent Google Ads consultant since 2011 and is a certified Google Partner Premier. He supports e-commerce and lead generation with profitability-focused management: calculating the advertising break-even point from margin and feeding CRM statuses back as conversions. He covers Search, Shopping, YouTube, Display and remarketing, with reliable tracking via Google Tag Manager and GA4. His ten-point methodology runs from audit to ongoing monitoring, as full management or coaching.
Strengths:
- Google Partner Premier, top 3% of partners in France
- Manages by margin rather than ROAS
- Rated 4.9/5 from 188 Google reviews
Who it's for: For e-commerce businesses and lead-generation companies that want profitable Google Ads campaigns.
Visit Vincent Duquesne's website
2. Matthieu Tranvan
Matthieu Tran-Van has been a freelance Google Ads consultant since 2009, after ten years at Google. He champions a 'business-first' approach: managing Google Ads by profitability, not clicks. His MTV Doctrine aims to optimise margin rather than ROAS, measure the real value of conversions and connect first-party data. He offers three options: the Manuel du Stratège Google Ads (Google Ads strategist's handbook) to progress on your own, training and a Mastermind to progress together, or full management of your account.
Strengths:
- Ten years' experience within Google's strategy teams
- Structured method focused on margin and profitability
- Ranked 25th worldwide in the PPC Survey, according to his website
Who it's for: For marketing departments and founders who want to link their Google Ads campaigns to their real profitability.
Visit Matthieu Tranvan's website
3. Steeve Belair (Consultant Adwords)
Steeve Belair has been a freelance Google Ads consultant since 2012. He creates and manages Search, Shopping, Display, YouTube and retargeting campaigns, working on keywords, bids and ads. He also offers audits, coaching, landing pages, Bing Ads, Google Hotel Ads and Local Service Ads. Depending on your preference, he either manages your campaigns entirely or trains you to run them, for a monthly fee. His goal: to measure, control, optimise and make your budget profitable.
Strengths:
- Certified Google Partner Google Ads expert since 2012
- Full management or coaching, as you prefer
- Free audit and quote, packages from €150 per month
Who it's for: For B2B or B2C businesses that want to make their Google Ads campaigns pay off with an independent expert.
Visit Steeve Belair's website (Consultant Adwords)
4. Léo Marchal
Léo Marchal is a freelance Google Ads consultant, Google Partner certified and independent since 2018. He manages the entire acquisition chain: strategy, targeting, ads, landing pages, conversion tracking and continuous optimisation. His method follows four steps: a free thirty-minute audit, strategy and measurement plan, setup and launch, then monthly optimisation with a report. He works on Search, PMax and Shopping, with GTM and GA4. His approach rests on three words: results, transparency, education. You remain the owner of your account, with no commitment.
Strengths:
- Google Partner certified, over 10 years' experience with Google Ads
- Single senior point of contact, deliberately limited client portfolio
- Conversion tracking and landing pages included in the service
Who it's for: For micro-businesses, SMEs, freelancers and startups that want to turn their Google Ads budget into qualified leads.
5. Rémi Brandini
Rémi Brandini is an independent SEO and Google Ads consultant based in Toulouse and available remotely throughout France. On Google Ads, he works on account structure, bidding and conversion tracking to drive growth while protecting your margins. He also covers organic search and Google Business. Each assignment comes with deliverables: audit, recommendations, KPI dashboard and action tracking. He also offers a two-day Google Ads training course, in person or remotely.
Strengths:
- 16 years' experience in SEO and Google Ads campaigns
- Rated 5/5 across 83 Malt assignments
- Clear deliverables: audit, KPIs, implementation dates
Who it's for: For micro-businesses, SMEs and key accounts that want profitable Google Ads campaigns and a single point of contact.
6. Christophe Guervilly
Christophe Guervilly has been a digital marketing consultant since 2009 and is an accredited Google Partner. He helps SMEs and mid-sized companies acquire leads and customers through Google Ads (Search, Shopping, Display), YouTube Ads, Bing Ads and Meta. His five-step method starts with an analysis of the website, campaigns and SEO, then covers strategy, landing pages, implementation, GA4 setup and monthly optimisation. He also offers Google Ads audits, coaching and training for teams and leaders.
Strengths:
- Accredited Google Partner, over fifteen years' experience
- Single point of contact, from strategy to monthly follow-up
- Google Ads audit, coaching and training for your teams
Who it's for: For SMEs and mid-sized companies with a monthly media budget of at least €1,000 that want a dedicated Google Ads expert.
Visit Christophe Guervilly's website
7. Guillaume Guersan
Guillaume Guersan has been a freelance digital marketing consultant for over ten years. He helps businesses create and optimise their Google Ads campaigns to improve profitability and win more customers. He links Google Ads with SEO and Meta Ads in a unified strategy. Your campaign data is used to identify profitable keywords. His follow-up is monthly: account and tracking setup, then ad rewriting and keyword updates.
Strengths:
- Unified strategy across Google Ads, SEO and Meta Ads
- Detailed case studies with a step-by-step method
- Over ten years' experience and more than a thousand clients
Who it's for: For businesses, particularly e-commerce, that want a single point of contact to manage their paid and organic acquisition.
Visit Guillaume Guersan's website
8. William Palandre
William Palandre is a freelance SEA and Google Ads consultant and founder of the Convertix agency. He works with businesses in Lyon, Marseille, Toulouse and Saint-Étienne on Search, Shopping, Performance Max and YouTube campaigns. His method covers audit and strategy, account creation and management, continuous optimisation of bids and keywords, then reporting linked to Google Analytics. He acts as a single point of contact, with fixed fees and no commission on the media budget, and you retain ownership of your account.
Strengths:
- Fixed fees, no commission on the media budget
- Single point of contact who runs your campaigns personally
- Landing page included in the turnkey service
Who it's for: For businesses in Lyon, Marseille, Toulouse or Saint-Étienne that want profitable Google Ads campaigns with a direct point of contact.
Visit William Palandre's website
9. Thibault Fayol
Thibault Fayol is a freelance SEA consultant based in Montpellier who works across France. A former accountant and treasurer, he manages your Google Ads campaigns on net profit rather than ROAS. He structures, optimises and adds negative keywords to your Search, Shopping, PMax and Display campaigns, and often adds Microsoft Ads for B2B clients. He also rebuilds tracking (GA4, GTM Server-Side, Consent Mode V2) and connects your leads to your CRM, whether HubSpot or Pipedrive. He offers a free thirty-minute audit, with no commitment.
Strengths:
- Campaigns managed on net margin, not ROAS
- Expert GA4 tracking, GTM Server-Side and CRM integration
- Account 100% owned by the client, thirty days' notice, no commitment
Who it's for: B2B SMEs, e-commerce businesses and local shops that want profitable Google Ads campaigns measured all the way through to the CRM.
Visit Thibault Fayol's website
10. Guillaume Castex
Guillaume Castex is a freelance Google Ads and digital acquisition consultant in Bordeaux. He covers account audits, tracking, Performance Max, Search and Shopping. His method follows three steps: understand your business, make measurement reliable, then manage over the long term with clear monthly reporting. He talks margin, COS and revenue rather than just conversions. He also designs your landing pages when it makes sense. You keep a single point of contact, with no minimum budget.
Strengths:
- Spent three years on Google Ads support in Dublin
- Clear method focused on measurement and profitability
- Single point of contact, no minimum budget required
Who it's for: SMEs, mid-sized companies and large groups whose leaders want to manage their paid acquisition over the long term.
Visit Guillaume Castex's website
The 10 Compared in One Table
| # | Company | Who it's for | Key strength | Website |
|---|---|---|---|---|
| 1 | Vincent Duquesne | E-commerce businesses and lead-generation companies that want profitable Google Ads campaigns. | Google Partner Premier, top 3% of partners in France | vincentduquesne.net |
| 2 | Matthieu Tranvan | Marketing directors and founders who want to link their Google Ads campaigns to their real profitability. | Ten years' experience within Google's strategy teams | matthieu-tranvan.fr |
| 3 | Steeve Belair (Consultant Adwords) | B2B or B2C companies that want to make their Google Ads campaigns profitable with an independent expert. | Certified Google Partner Google Ads expert since 2012 | consultant-adwords.fr |
| 4 | Léo Marchal | Micro-businesses, SMEs, freelancers and startups that want to turn their Google Ads budget into qualified prospects. | Google Partner certified, over 10 years' experience with Google Ads | leo-marchal.fr |
| 5 | Rémi Brandini | Micro-businesses, SMEs and key accounts that want profitable Google Ads campaigns and a single point of contact. | 16 years' experience in SEO and Google Ads campaigns | remi-brandini.com |
| 6 | Christophe Guervilly | SMEs and mid-sized companies with a monthly media budget of at least €1,000 that want a dedicated Google Ads expert. | Accredited Google Partner, over fifteen years' experience | christophe-guervilly.fr |
| 7 | Guillaume Guersan | Businesses, particularly in e-commerce, that want a single point of contact to manage their paid and organic acquisition. | Unified strategy across Google Ads, SEO and Meta Ads | guersanguillaume.com |
| 8 | William Palandre | Businesses in Lyon, Marseille, Toulouse or Saint-Étienne that want profitable Google Ads campaigns with a direct point of contact. | Fixed fees, no commission on the media budget | williampalandre.fr |
| 9 | Thibault Fayol | B2B SMEs, e-commerce businesses and local shops that want profitable Google Ads campaigns measured all the way through to the CRM. | Campaigns managed on net margin, not ROAS | thibaultfayol.com |
| 10 | Guillaume Castex | SMEs, mid-sized companies and large groups whose leaders want to manage their paid acquisition over the long term. | Spent three years on Google Ads support in Dublin | guillaumecastex.fr |
What should you check before signing?
- The Google Ads account is created in your name and you remain its main administrator.
- The contract specifies the commitment period, the notice period and what you get back if you leave.
- The fee structure is clear, whether it's a flat fee or a percentage of the budget, with no hidden charges on media spend.
- Conversion tracking is audited from the outset and measures real sales or real leads.
- The consultant shows results achieved for clients comparable to your sector and budget.
And Where Does Esekai Fit In?
Esekai is not a Google Ads consultant and does not appear in this ranking. It is a Paris-based vertical video studio founded by Tony Lo. It produces creative ads, UGC videos and content for TikTok, Instagram Reels and YouTube Shorts. It also runs TikTok Ads and Meta Ads campaigns. Google captures demand that already exists. Esekai creates it on social media. Discover Esekai.
Conclusion
The right Google Ads consultant isn't necessarily the first on the list. It's the one who understands your type of customer, your budget and the way you measure profitability. Shortlist two or three profiles, ask for an audit of your account, then compare their methods as much as their prices.
Honourable Mentions: 10 More Worth Knowing
| Company | Who it's for | Website |
|---|---|---|
| SEA.ad | Businesses that want to manage Google Ads and SEO together based on their real profitability. | sea.ad |
| Romain Retailleau | Micro-businesses, SMEs and large groups that want to generate more enquiries and sales through Google, whatever their budget. | romainretailleau.com |
| Killian Mouton | Micro-businesses, SMEs and large groups that want to generate leads through Google Ads and organic search. | killianmouton.com |
| Yvan Sientzoff | Local micro-businesses and SMEs that want to rely less on word of mouth and generate enquiries through Google. | yvan-sientzoff.fr |
| E-marketing aux petits oignons | Micro-businesses, SMEs and agencies that want to combine Google Ads, SEO and visibility in AI tools. | emarketing-aux-petits-oignons.com |
| Chatterbox Conseil | Businesses that want a single consultant to manage their paid and organic acquisition with analytics tracking. | chatterbox-conseil.fr |
| Yannick Ansquer | Startups, freelancers, micro-businesses and SMEs that want Google Ads campaigns integrated into an overall digital strategy. | yannick-ansquer-seo-sea.com |
| Nicolads | SMEs and e-commerce businesses that want to make their Google Ads campaigns profitable with a dedicated expert. | nicolads.fr |
| Antoine Broin | SMEs and freelancers that want to test their offer on Google with a controlled budget. | antoinebroin.fr |
| CG Conseil | Micro-businesses, SMEs and agencies in the PACA region, and across France, that want to grow their acquisition on Google Ads. | cg-conseil.net |
Does your company deserve a place in this ranking? Write to us at contact@esekai.fr: we read every submission.
Our Other Rankings
- The 10 Best SEO Consultants in France (2026)
- The 10 Best CRM Software Tools in France (2026)
- The 10 Best Branding Agencies in France (2026)
- The 10 Best Growth Marketing Agencies in France (2026)
- The 10 Best Marketing Automation Agencies in France (2026)
- The 10 Best Email Marketing Agencies in France (2026)
Frequently Asked Questions
- How much does a Google Ads consultant cost?
- Fees depend on the scope. Some consultants charge a monthly flat fee, others a percentage of the media budget, others a one-off audit. Ask for a written quote that clearly separates fees from the budget paid to Google. Then compare like for like: campaign setup, conversion tracking, optimisation and reporting don't carry the same weight from one offer to another.
- Should you choose an independent consultant or an agency?
- An independent consultant gives you a single point of contact, the person who actually works on your account. An agency offers more hands and often covers several channels. If your needs are limited to Google Ads, a freelancer is often more direct. If you also want to handle SEO, social media and creative, check who will manage your campaigns day to day.
- What Google Ads budget do you need to get started?
- There is no universal amount. The right budget depends on the cost per click in your sector, your area and the value of a customer. Some consultants set a threshold: Christophe Guervilly, for example, works with businesses that have a monthly media budget of at least €1,000. Ask the consultant to estimate the budget needed before signing.
- How long does it take to see results?
- The first data comes in quickly, within the first few days of running. But a profitable campaign is built over several weeks: the algorithm learns, and the consultant tests ads and adjusts keywords and bids. Be wary of promises of instant results. Instead, set clear interim goals and hold regular reviews.