A community that gets late replies can lose trust, even with regular posts. A community management agency must link strategy, creation and conversations. To frame the operational side, we also explain how to manage posts and comments on social media, which is essential as conversations multiply.
In France, needs range from day-to-day moderation to producing content designed for each network. France Num recommends starting with goals, a target audience and suitable platforms, then measuring results. These scoping guidelines help you compare the actual scope behind the label “community management”.
Which Agency Should You Choose for Your Needs?
For combining video production with managing conversations, we present Esekai first. Mooood and Agence 33 Degrés reflect broader approaches to web marketing or communication.
| Rank | Agency | Management and content | Commercial terms |
|---|---|---|---|
| 1 | Esekai | Editorial line, calendar, publishing, replies and vertical video production. | Quote based on the volume of videos and the level of management. Minimum six-month commitment. |
| 2 | Mooood | Facebook content and community engagement, plus social media strategy on LinkedIn. | To be confirmed depending on networks, volumes and expected deliverables. |
| 3 | Agence 33 Degrés | Community management as part of a broader communication offering. | To be scoped according to the remit and associated services. |
1. Esekai
Ideal for: brands that want to combine social media management with the production of video content tailored to each platform.
As part of our service, we define the editorial line, organise the calendar, publish at the agreed times and reply to comments and messages. You approve the content, then we handle its execution. Vertical video production can complement this management for TikTok, Instagram Reels and YouTube Shorts.
To plan your presence, our six-month social media strategy sets out a structured editorial approach. Our advice on managing and engaging a community on Instagram and building and engaging a community on TikTok covers these topics platform by platform.
We have worked with more than 350 brands and report 500M cumulative views and over €50M in revenue generated. These aggregated figures do not break down the results attributable to each client.
Pros:
- We combine editorial strategy, social media execution and vertical video content, according to the needs of the project.
- We work with brands of all sizes and across a range of sectors, including retail, e-commerce, beauty, fashion and food service.
- A free, no-obligation scoping meeting lets you discuss your content and receive a tailored plan.
Cons:
- The service requires a minimum six-month commitment. The quote depends on the volume of videos and the level of management required, and the media budget is separate.
2. Mooood
Ideal for: businesses looking for a web marketing agency that also offers community management and social media content.
Mooood highlights the management of Facebook pages with text, photo and video content, as well as competitions. Its offering also covers social media strategy and building a professional presence on LinkedIn. This combination may suit organisations that want to connect their social networks with broader web marketing services.
Pros:
- Creating several content formats is built into the approach presented for Facebook.
- The social media strategy also extends to LinkedIn, which is useful for professional visibility goals.
Cons:
- If your project involves several platforms or a large volume of videos, ask for the deliverables and the division of work to be specified in the commercial proposal.
3. Agence 33 Degrés
Ideal for: organisations that want to combine community management with other communication and creative needs.
Agence 33 Degrés presents community management among areas of expertise that include branding, web, mobile, graphic design and packaging. This wide-ranging offering can be relevant when your social presence is part of a broader communication project rather than a standalone community management assignment.
Pros:
- Community management can be part of a wider package of communication and creative services.
- This variety makes it easier to scope projects that bring together several disciplines.
Cons:
- For an assignment focused on social media, specify the share devoted to editorial strategy, publishing and moderation.
Which Criteria Should You Compare Before Signing?
A posting calendar is not enough to define a service. Check who prepares the content, who approves it, who replies to messages and how sensitive requests are handled. The skills framework from France compétences notably highlights regular planning and interaction with followers. These elements allow you to compare interaction management and each party’s responsibilities in concrete terms.
Then link each network to a specific goal, such as visibility, acquisition or loyalty. Bpifrance Création presents social networks as possible tools for growing a business and maintaining customer relationships, which suggests choosing platforms according to their role in your communication strategy.
Before comparing prices, ask for a written scope: networks covered, number and formats of content, posting frequency, response times and reporting method. Also check the approvals required, the commitment terms and the split between production and media budget. Finally, agree on tracking metrics suited to your goals, such as engagement, clicks or enquiries received.
Choosing an Agency That Fits Your Goals
Social media management becomes more consistent when strategy, content and community replies are defined together. Compare agencies on your priority platforms, the deliverables actually included and the responsibilities set out in the contract. A detailed quote and clear metrics will help you assess the service beyond the number of posts.
Combine Social Media Strategy and Video Creation
When your strategy calls for both regular content and video production tailored to each platform, we can bring these strands together. Based in Paris, our studio works with brands from SMEs to large corporations and shoots all over France. The level of management is defined with you.
We scope the editorial line, prepare the calendar, publish at the agreed times and reply to comments and messages once your team has approved the content. Vertical video production and campaign management can complement the service, depending on your needs. Our prices are quoted based on the volume of videos and the level of management; the media budget remains separate. To scope your project, talk to our social media agency in a free, no-obligation 30-minute meeting. We will give you a content plan even if we don’t go on to work together.
Frequently Asked Questions
What does a community management service include?
It can cover editorial strategy, the calendar, content creation and publishing, as well as replies to comments and messages. Make sure the chosen networks and tasks are set out precisely in the quote.
How do you choose a community management agency?
Start with your goals and the platforms your audience uses. Then compare deliverables, approval processes, response times and tracking metrics.
Can an agency also create the content?
Yes, some agencies combine content creation with social media management. Check which formats are produced and whether shoots, editing and adaptations are included.
How is an agency’s fee determined?
The price depends in particular on the number of networks, the volume of content and the level of management required. Ask for a quote that clearly separates management services from any advertising budget.
Who approves posts before they go live?
This responsibility depends on the arrangement agreed with the agency. With us, you approve the content and we handle its execution according to the agreed calendar.