Sushi Club

+20,000 followers on Instagram in 2 months

Making the social media launch a discovery window for a semi-gastronomic restaurant outside Paris

Sushi Club is an all-you-can-eat Japanese restaurant that offers a semi-gastronomic experience, with more than 100 creations and dishes to compose, served rhythmically directly to the table using a tablet ordering system.

Although the restaurant was already operational, it was new on social networks at the time of collaboration. Online notoriety was limited, especially among a local audience outside Paris. So the challenge was simple but crucial:

How can you use social networks to promote Sushi Club, promote its unique concept and encourage people to book or visit the restaurant?

Découvrir le résultat

40,000 to 95,000

organic views

+25%

Traffic during off-peak hours

Ce qu'on a mis en place

Making the social media launch a discovery window for a semi-gastronomic restaurant outside Paris

How can you use social networks to promote Sushi Club, promote its unique concept and encourage people to book or visit the restaurant?

Les résultats

+20,000 subscribers and 2 new openings

The implementation of this strategy quickly made it possible to develop the social visibility of the restaurant and to convert digital attention into real visits:

40,000 to 95,000 organic views per post, reaching a targeted local audience
Opening of 2 other addresses in France
+20,000 Instagram followers acquired in 2 months
25% increase in off-peak traffic thanks to a better positioning of publications (noon during the week in particular)

These results show that the strategy made it possible to make Sushi Club known to an audience outside Paris, to translate social commitment into concrete visits and to anchor the restaurant as a local semi-gastronomic culinary destination.

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Summary of key points

Structured launch on Instagram and TikTok for an all-you-can-eat semi-gourmet restaurant
Immersive and educational content on the concept of ordering and table experience
Significant increase in social engagement and subscribers
Conversion into bookings and actual attendance
Strengthened positioning as Japanese destination to discover outside Paris

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