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Omi Day is a SaaS solution designed specifically for restaurant owners. The tool centralizes operations management, simplifies performance monitoring, and helps restaurant teams save time on administrative tasks — so they can focus on what really matters: service and customers.
The catering market is vast and fragmented. Independents, chains, bistros, gastronomic — each profile has different needs. What brings them together: they are over-solicited, over-busy and particularly impervious to traditional marketing approaches.
Omi Day had a solid product. Real added value for its customers. And a real acquisition challenge: how to reach restaurant owners where they are, with a message that resonates, at an acceptable cost?
Why did they contact Esekai
A decision that was needed
The founders of Omi Day already knew Esekai. They knew what the studio was capable of producing for restaurant brands — it is precisely their target.
Their observation: traditional acquisition channels (Google Ads, email, cold outreach) generated leads at high costs and with disappointing conversion rates. Restaurant owners are not easily convinced by a form or an email. They want to see, understand, and feel the usefulness of a tool before making a decision.
Video was the most suitable format to show the product in action, humanize the brand and reach restaurant owners on the platforms they actually use — at times when they are available and attentive.
Esekai was commissioned to design and produce a comprehensive creative ads strategy on TikTok Ad and Meta Ads.
