We supported the client from A to Z, with a global approach integrating strategy, content production and event activation.
Axes put in place
Structuring the social media strategy
Definition of an editorial line centered on:
- The immersive fondue experience
- The generosity of the offer
- the friendly and shared aspect
Producing content optimized for performance
Creation of immersive videos that promote:
- the variety of ingredients
- The staging of the tables
- the atmosphere and the customer experience
Optimization of hooks, rhythm and vertical format to maximize organic reach.
Organization of strategic competitions
Implementation of a digital competition aimed at:
- generate a peak in visibility
- stimulate engagement
- increase bookings over a targeted period
Activating restaurant events
Creation of highlights in order to boost attendance and strengthen local reputation.