+240% growth in the active customer base
Makina is a beauty institute positioned on a chic and premium segment, with a clear desire:
Develop its reputation, attract qualified customers and structure its growth in Paris.
At the beginning, the institute had great potential but a digital presence that was still insufficiently exploited to support its expansion ambitions.
The objective was strategic:
Transform social networks into a real driver of customer acquisition and support the opening of new points of sale.
Makina is a beauty institute positioned on a chic and premium segment, with a clear desire:
Develop its reputation, attract qualified customers and structure its growth in Paris.
At the beginning, the institute had great potential but a digital presence that was still insufficiently exploited to support its expansion ambitions.
The objective was strategic:
Transform social networks into a real driver of customer acquisition and support the opening of new points of sale.
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The results were quick and structuring for the brand.
The business impact was decisive.
The digital strategy directly contributed to the rise of Makina, allowing the opening of Three institutes in Paris.
The brand has gradually established itself as a premium and trendy beauty address, supported by strong visibility on TikTok and Instagram.
A coherent digital strategy is more than just generating views.
She can:
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