Makina is a beauty institute positioned on a chic and premium segment, with a clear desire:
Develop its reputation, attract qualified customers and structure its growth in Paris.
At the beginning, the institute had great potential but a digital presence that was still insufficiently exploited to support its expansion ambitions.
The objective was strategic:
Transform social networks into a real driver of customer acquisition and support the opening of new points of sale.
We have deployed a comprehensive social media strategy, designed to reflect Makina's high-end positioning.
Affirmed premium positioning
Definition of an elegant, coherent and modern editorial line, in line with the chic image of the institute.
Creation of trendy content
Production of videos adapted to TikTok and Instagram codes, combining:
Activation of local models and creators
Targeted invitations to create a desirable effect and reinforce the credibility of the show.
Optimization of short formats
Strong hooks from the first seconds, work on rhythm and visual aesthetics to maximize retention.
Ongoing strategic support
Performance analysis, editorial adjustments, consistent planning to support growth.
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The results were quick and structuring for the brand.
The business impact was decisive.
The digital strategy directly contributed to the rise of Makina, allowing the opening of Three institutes in Paris.
The brand has gradually established itself as a premium and trendy beauty address, supported by strong visibility on TikTok and Instagram.
A coherent digital strategy is more than just generating views.
She can:
Contact us for an initial discussion of 30 minutes — no commitment. We present to you what we could achieve together.
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