Red (XiaoHongshu)

Dominate the No. 1 lifestyle platform in China. We propel your brand on XiaoHongshu through a localized, aesthetic and community content strategy to capture the attention of the most influential and engaged audience in the Asian market.

We design creative ads optimized for Meta Ads, Google Ads, Google Ads, Google Ads, and YouTube that maximize attention, conversions, and reduce acquisition costs (CPA) with the most effective visuals, formats, and messages.

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What is Red (XiaoHongshu)?

The essential lever to seduce the Chinese audience

XiaoHongshu (Little Red Book) is much more than a social network: it is the reference shopping and lifestyle guide for the new generation in China.

Between sharing authentic experiences and integrated e-commerce, the platform is the essential crossing point for any brand wishing to establish itself or strengthen its reputation with a premium target.

Each strategy on Red is based on an “Aesthetic” visual (KOC/KOL style), keywords optimized for the Chinese algorithm, and strong community interaction. The objective is to create “Word of Mouth” (digital word-of-mouth) to transform your brand into a trendy and desirable reference.

See our achievements

+300M

monthly active users

80%

purchasing decisions based on Red

organic visibility (compared to Instagram)

Why?

Why Red is driving your brand's global growth

The Chinese consumer is not looking for advertising, they are looking for a reliable recommendation. On XiaoHongshu, authenticity takes precedence over the rest.

By investing on this platform, you are not only publishing content: you are building a solid reputation in the most dynamic digital ecosystem in the world.

It is the ideal tool for the Luxury, Beauty, Gastronomy and Retail sectors in order to generate qualified traffic, whether online or in your physical points of sale.

Have results

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How?

Our strategic approach to conquering XiaoHongshu

We adopt a structured and data-oriented approach in order to create effective and cultural content. Each publication is designed to be tested, optimized, and adapted to local trends to maximize your impact on the Chinese market.

Localization & Editorial Strategy

We don't translate, we adapt. We analyze local search trends (SEO Red) and define communication angles that resonate with the cultural codes of the Chinese audience.

“Native” Content Creation

We produce visuals and texts (captions) specifically for Red: vertical formats, “note” layout and careful aesthetics. Each post is designed to encourage saving and sharing.

Community Management & KOC/KOL

We manage your interactions and can activate our network of small influencers (KOC) to amplify your visibility organically. We analyze the feedback to adjust the strategy in real time.

Chikin Bang

April 4, 2024

“The Esekai agency is superb, we were able to gain notoriety on Instagram thanks to a lot of popular content.”

Emanuella

Feb 12 2026

“An essential agency to boost its visibility on social networks! I had the pleasure of working with Esekai and can only recommend this agency! Their expertise in vertical videos for TikTok, Instagram, and YouTube Shorts really makes a difference.”

Inaya

Dec 22, 2025

“Esekai made my business take off thanks to their high-quality videos, exceptional communications, and a team that was more than responsive and involved. I recommend it 100%! Thanks again to them!

Kasumi

May 21, 2025

“A top team! Thanks to Esekai for the great videos. Thanks to you, +20K reached! Thanks everyone!”

Lynn's Paris

August 30 2023

“Absolutely breathtaking, your communication agency has achieved an extraordinary feat. In the space of only three months, our social media platforms have grown nothing short of remarkable!”

Myron

Dec 19, 2025

“I was having trouble getting my company off the ground in terms of marketing, and I went to the Esekai agency, and everything took off! Very responsive team, nothing to say, vertical videos of exceptional quality, advice that changed things. Thanks to them, I recommend the agency, go there with your eyes closed.”

Oni

August 30, 2025

“We are very satisfied with the marketing department of the Esekai agency! Their expertise, creativity and responsiveness really made the difference for our project. A professional and attentive team.”

Pablo Cheese Tart

June 14, 2025

“A huge thank you to the dynamic team at Esekai! I had not been able to find a good marketing agency to manage my business, but after meeting you, it was a real game changer! Thank you so much!”

Shinko

March 5, 2025

“I had a great experience with the team at Esekai Agency creating and managing our Instagra for Shinko restaurants. Very attentive, responsive and professional, they knew how to fully understand our needs.”

Shinko

July 21, 2025

“Great job! We went from 30K to 60K subscribers in just 5 months thanks to the Esekai team. Very professional, responsive and efficient. I recommend 100%”

Shodai Matcha

August 2, 2025

“Great marketing agency! A top team, creative and attentive. They offered us original video concepts and brought in a lot of influencers. I would highly recommend!”

paul

Jan 12, 2026

“Frankly very good experience with Esekai. We didn't really know how to go about social networks, and they immediately understood what we wanted. The team is friendly, responsive and above all very professional. The videos are really well made and adapted to TikTok/Instagram. We quickly saw more interactions and visibility, so it's definitely worth it.”

Here, we help brands get results!