Shinko I +35% in turnover generated at lunchtime

The challenge — what was Shinko looking to achieve

Shinko is already very popular on social networks: photos and videos of plates are going around Paris, the community is active and the enthusiasm is strong.

However, despite this visibility, Midday services during the week suffered from low attendance, often less than 60% of the room's capacity. Dinners and weekends were still full, but lunchtime was underused.

The challenge was therefore to:

increase attendance at lunch services during the week,
transform digital enthusiasm into real visits,
maintaining the enthusiasm for the restaurant on social networks,
maintain premium positioning while attracting regular customers

Discover the result

120 → 200

covers per lunch service on average

+45%

Direct Social Media

What we put in place

Our approach - what we produced and why

We refocused communication on logic of experience and decision, to encourage customers to come at lunchtime:

Immersive content : videos showing the speed of service, the freshness of the dishes and the fluidity of lunch.
Decision-oriented formats : staging of attractive lunch sets, real situations (lunches with colleagues, professional meetings).
Strategic release schedule : posts in the morning and morning to encourage people to book lunch, “last-minute” stories to generate spontaneous traffic.
Maintaining the premium image : the content maintains the careful aesthetics and semi-gastronomic quality of Shinko.

The results

The results - precise figures and measured impact

Thanks to this approach, the attendance of midday services during the week has increased significant improvement, transforming an underexploited niche into a real source of turnover.

+65% average attendance at lunchtime during the week : from 60% full to more than 85% of the room capacity.
+45% direct bookings via Instagram and TikTok compared to the previous months.
Average number of seats per lunch service : 120 → 200 seats, with some days peaking at 220.
Average turnover per week : increase of 35%, from €12,000 to €16,200 at lunchtime.
Strengthened digital commitment : midday videos reaching up to 80,000 organic views, with an interaction rate of 12% (likes, shares, comments).
Local community growth : +2,500 followers on Instagram and TikTok over 3 months
The lunchtime now attracts groups and business meetings, representing 25% of bookings compared to 10% before the strategy.

These results show that Shinko's digital reputation is not only aesthetic: it generates visits and directly supports turnover, while improving the occupancy of services that have been historically quieter.

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Summary of key results

‍

+65% attendance on midday services during the week
120 → 200 seats per lunch service on average
+35% in turnover generated at lunchtime
+45% of direct bookings via social networks
Massive organic engagement: videos with 80,000 views
Local community +2,500 subscribers in 3 months
25% of group bookings focused on lunchtime

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