k13 Hot Pot I +65% video engagement

The challenge — what was k13 Hot Pot looking to achieve

K13 Hotpot is a restaurant specializing in Chinese fondue, known for its varied broths and its friendly table experience.

The restaurant already enjoys a high profile within the Asian community in Paris, thanks to food influencers and word-of-mouth recommendations.

However, the concept remains little known to the wider French community, limiting attendance on certain services and days.

The restaurant's official account was not very active and did not produce internal videos.

Discover the result

110,000

Views (Top Video)

+28%

Attendance

What we put in place

Our approach - what we produced and why

We have adopted an approach that focuses on education, experience and discovery, rather than on simple virality:

“Discovering the Hotpot” Series
- Short videos explaining the concept, the different broths and the ingredients.
- Educational content that explains the hotpot approach and removes barriers for neophytes.
Immersion “customer experience”
- Capturing real moments around the table: sharing, laughing, cooking.
- Show that the hotpot is accessible, user-friendly and suitable for everyone, even customers who are new to the concept.
Highlighting influencers as guides
- Collaborations with influencers to explain the concept to their French audience.
- Content in duo “influencer + customer” to combine credibility and pedagogy.
Thematic micro-series
- Videos dedicated to signature dishes, homemade sauces, or popular combos.

Each video aims to present the hotpot concept to Parisians who don't know it, while remaining authentic for the already loyal Asian community.

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The results

The results - precise figures and measured impact

The videos made it possible to spread the concept beyond the Asian community and to convert digital visibility into real attendance:

+65% commitment on videos vs limited previous presence
50,000 to 110,000 organic views by video
+28% attendance during the week, especially on lunchtime services and less busy days
60% of new customers mention having discovered K13 via a video or an influencer
Customers who interact with videos are coming back 1.4 times more often

These results show that the video allowed to expand the audience beyond the Asian community, to structure existing reputation and to directly support attendance and turnover.

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Summary of key points

Exceed the reputation confined to the Asian community to reach new customers
Immersive videos highlighting the concept, the bubbles and the customer experience
Increase in views, interactions, and subscribers
Digital conversion → real attendance
Maintaining the user-friendly and qualitative image of K13 Hotpot

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