+65% video engagement
K13 Hotpot is a restaurant specializing in Chinese fondue, known for its varied broths and its friendly table experience.
The restaurant already enjoys a high profile within the Asian community in Paris, thanks to food influencers and word-of-mouth recommendations.
However, the concept remains little known to the wider French community, limiting attendance on certain services and days.
The restaurant's official account was not very active and did not produce internal videos.
K13 Hotpot is a restaurant specializing in Chinese fondue, known for its varied broths and its friendly table experience.
The restaurant already enjoys a high profile within the Asian community in Paris, thanks to food influencers and word-of-mouth recommendations.
However, the concept remains little known to the wider French community, limiting attendance on certain services and days.
The restaurant's official account was not very active and did not produce internal videos.
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The videos made it possible to spread the concept beyond the Asian community and to convert digital visibility into real attendance:
These results show that the video allowed to expand the audience beyond the Asian community, to structure existing reputation and to directly support attendance and turnover.
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