Globe Trotter I +70% attendance from the first month

The challenge — what was Globe Trotter looking to achieve

Globe Trotter is an all-you-can-eat buffet chain recognized for the richness of its offer and the diversity of its cuisines, attracting family customers, groups and assets in the catchment area.

The restaurant already had a good customer base and a good digital presence, but not sufficiently exploited as a strategic tool. Social networks were poorly structured and did not reflect the breadth of the offer or the real experience on site.

So the objective was not simply “to be visible”, but to make social platforms a real customer acquisition channel, capable of:

trigger planned visits (lunches, dinners, weekends),
better fill the quieter days,
attract groups and events (birthdays, group meals),
Remind existing customers to come back more often

Discover the result

+30%

Turnover

+120

Covers per service

What we put in place

Our approach - what we produced and why

We repositioned social networks as a dynamic commercial showcase, designed to immediately translate the buffet experience into the intention of visiting.

A conversion-oriented editorial line

The content was built to answer a simple question that the user asks himself:“Is it worth the trip?”

So we focused on:

the real variety of stands (and not a simple overall presentation),
the quantity and freshness visible in images,
the possibility of coming in a group without constraint,
the friendly and accessible dimension of the place.

Formats designed to trigger decisions

Instead of institutional content, we preferred:

immersive camera tours giving the impression of being already on site,
rhythmic videos showing the choice available in a few seconds,
customer situations (full tables, mixed plates, shared moments),
short content reminding us that Globe Trotter is a simple solution for organizing a meal without compromise.

Each video had a clear role: project the experience and reduce future hesitation.

A production designed for regularity

We have installed a creation mechanism to fund accounts on an ongoing basis, so that the networks become an active point of contact with local customers, and not just an occasional gallery.

The results

The results - precise figures and measured impact

Social activation has made it possible to reposition networks as a concrete tool for generating traffic, with visible effects on restaurant activity.

The contents contributed to:

reinforce the decision to visit new customers who discovered the establishment online,
increase the frequency of return of existing customers who are regularly exposed to publications,
facilitate the choice of restaurant for group meals thanks to a clear perception of the offer,
support the filling during the week by recalling the availability and the variety offered,
installing Globe Trotter as an “obvious” option when it comes to organizing a meal without constraints.

Social networks have thus gone from being an image to a role ofattendance accelerator, integrated into the customer decision process.

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Key results

+70% attendance from the first month
+30% in turnover compared to the previous quarter
A significant increase in occupancy during the week, with an average of 120 additional covers per service
Networks that have become a real decision support tool, often consulted before arrival.

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