Globe Trotter

+70% attendance from the first month

Transforming social networks into a direct driver of attendance for an all-you-can-eat buffet outside Paris

Globe Trotter is an all-you-can-eat buffet chain recognized for the richness of its offer and the diversity of its cuisines, attracting family customers, groups and assets in the catchment area.

The restaurant already had a good customer base and a good digital presence, but not sufficiently exploited as a strategic tool. Social networks were poorly structured and did not reflect the breadth of the offer or the real experience on site.

So the objective was not simply “to be visible”, but to make social platforms a real customer acquisition channel, capable of:

trigger planned visits (lunches, dinners, weekends),
better fill the quieter days,
attract groups and events (birthdays, group meals),
Remind existing customers to come back more often

Découvrir le résultat

+30%

Turnover

+120

Covers per service

Ce qu'on a mis en place

Transforming social networks into a direct driver of attendance for an all-you-can-eat buffet outside Paris

Globe Trotter is an all-you-can-eat buffet chain recognized for the richness of its offer and the diversity of its cuisines, attracting family customers, groups and assets in the catchment area.

So the objective was not simply “to be visible”, but to make social platforms a real customer acquisition channel, capable of:

trigger planned visits (lunches, dinners, weekends),
better fill the quieter days,
attract groups and events (birthdays, group meals),
Remind existing customers to come back more often

Les résultats

+70% attendance from the first month

Social activation has made it possible to reposition networks as a concrete tool for generating traffic, with visible effects on restaurant activity.

The contents contributed to:

reinforce the decision to visit new customers who discovered the establishment online,
increase the frequency of return of existing customers who are regularly exposed to publications,
facilitate the choice of restaurant for group meals thanks to a clear perception of the offer,
support the filling during the week by recalling the availability and the variety offered,
installing Globe Trotter as an “obvious” option when it comes to organizing a meal without constraints.

Social networks have thus gone from being an image to a role ofattendance accelerator, integrated into the customer decision process.

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Key results

+70% attendance from the first month
+30% in turnover compared to the previous quarter
A significant increase in occupancy during the week, with an average of 120 additional covers per service
Networks that have become a real decision support tool, often consulted before arrival.

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