Bunsik I +40% restaurant attendance

The challenge — what was Bunsik looking to achieve

Bunsik is the first Korean restaurant in La Rochelle, offering traditional recipes that are accessible and delicious.

The brand is totally unknown locally, and the concept of Korean street-food remains new for the general public.

Problem: How to launch The first Korean restaurant in La Rochelle, let the inhabitants discover this new concept and encourage them to come and taste the dishes in the restaurant?

Discover the result

+2,200

Instagram followers

+85%

engagement on videos

What we put in place

Our approach - what we produced and why

For the launch, we set up a digital strategy and immersive video :

Discovering the concept : videos presenting iconic dishes (bibimbap; tteokbokki, kimchi, etc.) and the restaurant universe.
Pedagogy and accessibility : show that Korean food can be simple, fast, and friendly.
Engaging formats : customer immersion, cooking, reactions from the first visitors, short content adapted to TikTok and Instagram Reels.
Call-to-action : content encouraging you to come and have a snack in a restaurant and discover the concept on site.

Each video is designed for Promote the brand and make you want to try Korean cuisine in La Rochelle.

The results

The results - precise figures and measured impact

The launch of the first Korean restaurant quickly generated interest and visits:

+85% commitment on videos versus static content
45,000 to 100,000 organic views by video
+40% increase in restaurant attendance from the first 2 weeks
+2,200 Instagram followers and +2,800 TikTok followers In 1 month
50% of the first customers mention having discovered Bunsik through the videos
30% of repeat visitors from the first month thanks to immersive and educational content

These results show that the strategy made it possible to introduce the new concept, to create local curiosity and to transform digital engagement into concrete visits.

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Summary of key points

Launch of the first Korean restaurant in La Rochelle
Immersive video content to present the dishes and the Bunsik universe
Highlighting the accessibility and conviviality of Korean cuisine
Digital conversion into real visits and rapid adoption by residents
Creation of a strong local reputation from the first weeks

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