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Virage Prépa is a competition preparation organization, founded by Valentin Blanco, which supports high-potential students in their academic success.
Virage Prépa's offer is based on a strong promise, serious support and concrete results.
But in a highly competitive environment, having a good offer is no longer enough.
The main challenge was the acquisition.
Advertising campaigns existed, but their performance limited Virage Prépa's ability to develop peacefully.
So Valentin asked us for structure an advertising content strategy capable of generating more qualified leads, at a controlled cost, while strengthening the credibility of the brand.
