Cost per lead divided by 4

The challenge — what was Virage Prépa looking to achieve

Virage Prépa is a competition preparation organization, founded by Valentin Blanco, which supports high-potential students in their academic success.

Virage Prépa's offer is based on a strong promise, serious support and concrete results.

But in a highly competitive environment, having a good offer is no longer enough.

The main challenge was the acquisition.

Advertising campaigns existed, but their performance limited Virage Prépa's ability to develop peacefully.

So Valentin asked us for structure an advertising content strategy capable of generating more qualified leads, at a controlled cost, while strengthening the credibility of the brand.

Discover the result

100%

satisfied with the support

Acquisition

more stable & profitable

What we put in place

Our approach - what we produced and why

We designed a custom ad video strategy, designed to meet the expectations of students and parents alike.

Clear, educational and reassuring formats, to explain the offer without friction

Videos embodied by the founder, in order to strengthen trust and authority

Structured messages to quickly capture attention and guide you to making contact

The objective was not to create visibility, but to create content designed to convert, while remaining in line with the serious and demanding DNA of Virage Prépa.

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The results

The results - precise figures and measured impact

The results were quick and concrete.

The cost per lead has been divided by four, allowing Virage Prépa to significantly increase its volume of leads without increasing its advertising budget.

The acquisition has become more stable, more predictable and, above all, more profitable.

Virage Prépa was thus able to focus on what makes it strong, the support and success of students.

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