Top Grands Buffets I +30% sales growth

The challenge — what was Top Grands Buffets looking to achieve

Top Grands Buffets is an address that is already well established in Montpellier, recognized for its generous and varied offer around the all-you-can-eat buffet.

The challenge was therefore not to support an opening, but to officially launch its presence on Instagram and TikTok, in order to:

give visibility to the restaurant among new local customers,
modernise its image through content adapted to current uses,
enhance the experience on site (choice, abundance, conviviality),
transform social networks into a living restaurant window.

Before our intervention, there was no structured editorial line or content designed for the codes of short video platforms.

Discover the result

50,000

Video views

97,000

Views (Top Video)

What we put in place

Our approach - what we produced and why

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We designed a comprehensive social media launch strategy, with the aim of quickly establishing a clear and recognizable online identity.

Our support

One Definition of digital editorial DNA, focused on what makes the place strong: the diversity of the dishes, the “wow” effect of the buffet, the generosity of the portions and the immersive experience.

The creation of video formats adapted to TikTok and Instagram, designed for:

show abundance and variety in a few seconds,
Make you want to come and test with friends or family,
make the experience concrete and accessible.

Of differentiating concepts, combining:

visual routes through the buffet,
focus on certain specialties,
customer situations,
dynamic content that enhances the restaurant's atmosphere.

Shootings optimized for the vertical format and the pace of the platforms, with a particular focus on appetizing images, immersive camera movements, and short, high-impact sequences.

The establishment of a consistent content base, making it possible to fund accounts on a regular basis as soon as they are launched and to send positive signals to the algorithm.

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The results

The results - precise figures and measured impact

The launch of the accounts made it possible to quickly establish an identifiable and professional presence on social networks.

The contents started to:

generate discovery among a local audience who did not yet know the restaurant,
reinforce the image of generosity and variety already perceived on the spot,
create interactions (shares, identifications, comments) typical of food content.

Social networks have thus become a new point of contact with customers, complementary to word-of-mouth and review platforms.

Objectives achieved

+30% turnover growth in the first month of collaboration
First TikTok video with 97,000 views
Average 50,000 views/video on Tiktok
Revitalization of the restaurant in Montpellier with a new younger clientele
Development of local reputation through engaging content

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