Top Large Buffets

+30% turnover growth

Revitalize the restaurant through a strong digital presence

Top Grands Buffets is an address that is already well established in Montpellier, recognized for its generous and varied offer around the all-you-can-eat buffet.

The challenge was therefore not to support an opening, but to officially launch its presence on Instagram and TikTok, in order to:

give visibility to the restaurant among new local customers,
modernise its image through content adapted to current uses,
enhance the experience on site (choice, abundance, conviviality),
transform social networks into a living restaurant window.

Before our intervention, there was no structured editorial line or content designed for the codes of short video platforms.

Découvrir le résultat

50,000

Video views

97,000

Views (Top Video)

Ce qu'on a mis en place

Revitalize the restaurant through a strong digital presence

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Top Grands Buffets is an address that is already well established in Montpellier, recognized for its generous and varied offer around the all-you-can-eat buffet.

The challenge was therefore not to support an opening, but to officially launch its presence on Instagram and TikTok, in order to:

give visibility to the restaurant among new local customers,
modernise its image through content adapted to current uses,
enhance the experience on site (choice, abundance, conviviality),
transform social networks into a living restaurant window.

Before our intervention, there was no structured editorial line or content designed for the codes of short video platforms.

00:00

Les résultats

+30% in turnover from the first month: The strength of a controlled launch

The launch of the accounts made it possible to quickly establish an identifiable and professional presence on social networks.

The contents started to:

generate discovery among a local audience who did not yet know the restaurant,
reinforce the image of generosity and variety already perceived on the spot,
create interactions (shares, identifications, comments) typical of food content.

Social networks have thus become a new point of contact with customers, complementary to word-of-mouth and review platforms.

Objectives achieved

+30% turnover growth in the first month of collaboration
First TikTok video with 97,000 views
Average 50,000 views/video on Tiktok
Revitalization of the restaurant in Montpellier with a new younger clientele
Development of local reputation through engaging content

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