Tang Tea

40% of new customers

From photo to video: capitalizing on the traditional image to boost engagement and attendance

Tang Tea is a Chinese bubble tea chain recognized for its traditional universe and its collaborations with food influencers. The official Instagram account remains mainly focused on photos, which limits engagement and the ability to transform this notoriety into real store visits.

Problem: How to move from photo visibility to powerful video content that generates interactions and traffic, while maintaining the traditional image of the brand?

Découvrir le résultat

15,000

average organic views

+20%

Boutique traffic

Ce qu'on a mis en place

From photo to video: capitalizing on the traditional image to boost engagement and attendance

Problem: How to move from photo visibility to powerful video content that generates interactions and traffic, while maintaining the traditional image of the brand?

Les résultats

+70% engagement and record customer conversion

Videos have made it possible to transform digital visibility into concrete engagement and attendance:

+70% commitment compared to photo posts alone
15,000 average organic views per video
+20% in store visits On the days of video publication
40% of new customers mention having discovered the show via videos or an influencer
Customers who interact with videos come back on average 1.5 times more often

These results show that the video complements and enriches the digital presence, generating real traffic while maintaining Tang Tea's traditional and premium image.

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Summary of key points

Transition from photo to video to capture attention and generate engagement
Short and immersive content to translate the in-store experience
Significant increase in views, interactions and subscribers
Digital conversion → real store traffic
Strengthening the traditional and premium image

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