Tang Tea I 40% of new customers

The challenge — what was Tang Tea looking to achieve

Tang Tea is a Chinese bubble tea chain recognized for its traditional universe and its collaborations with food influencers. The official Instagram account remains mainly focused on photos, which limits engagement and the ability to transform this notoriety into real store visits.

Problem: How to move from photo visibility to powerful video content that generates interactions and traffic, while maintaining the traditional image of the brand?

Discover the result

15,000

average organic views

+20%

Boutique traffic

What we put in place

Our approach - what we produced and why

We have set up a full video strategy, designed for short formats and virality:

Creative direction : highlighting craftsmanship, textures and flavors to translate the Tang Tea experience.
Various formats : tutorials, original humorous trends, focus on ingredients, immersion in the tea room, customer videos.
Regular calendar : constant publication to feed the algorithm and maintain organic visibility.

Each content aims to capture attention quickly, show quality and make you want to visit the tea room.

The results

The results - precise figures and measured impact

Videos have made it possible to transform digital visibility into concrete engagement and attendance:

+70% commitment compared to photo posts alone
15,000 average organic views per video
+20% in store visits On the days of video publication
40% of new customers mention having discovered the show via videos or an influencer
Customers who interact with videos come back on average 1.5 times more often

These results show that the video complements and enriches the digital presence, generating real traffic while maintaining Tang Tea's traditional and premium image.

‍

Summary of key points

Transition from photo to video to capture attention and generate engagement
Short and immersive content to translate the in-store experience
Significant increase in views, interactions and subscribers
Digital conversion → real store traffic
Strengthening the traditional and premium image

Do you want similar results for your brand?

Other studies

Here, we help brands get results!