Supermian is a restaurant specializing in Chinese noodles, offering authentic and generous cuisine.
Before the strategy was implemented, the restaurant's digital presence was limited and its visibility potential was largely underexploited.
The objective was clear:
Create a strong reputation on TikTok and Instagram in order to attract massive traffic by restaurants and position Supermian as an essential address.
We designed and deployed a social media strategy focused on performance and virality.
One complete overhaul of the video strategy, with powerful hooks and an optimized format for the algorithm
Of immersive and food-focused videos, highlighting noodles, textures, preparations and the restaurant experience
Extensive work on the Rhythm, framing, and storytelling, in order to maximize retention and sharing
A strategy that generated a Snowball effect, naturally attracting major influencers who came to test the restaurant
A regular and strategic presence to anchor the restaurant in local trends
The performances exceeded all expectations.
Several videos have reached 2 million views, generating massive visibility and strong digital word-of-mouth.
The community exploded in a very short time, reaching 16.3K followers.
The business impact was immediate:
Supermian has become an essential address, driven by a digital strategy transformed into a real growth driver.
Contact us for an initial discussion of 30 minutes — no commitment. We present to you what we could achieve together.
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