Oni Ramen I +100,000 organic views

The challenge — what was Oni Ramen looking to achieve

Oni Ramen is a restaurant specializing in ramen in Paris, run by a qualified chef and disciple of a ramen master in Japan, guaranteeing authenticity and know-how.

The restaurant already has a positive reputation, but digital notoriety remains limited.

The challenge: highlight the chef's expertise and the quality of ramen to attract new customers, build credibility and encourage regular visits.

Discover the result

+60%

Number of visitors during the week

40%

Acquisition rate

What we put in place

Our approach - what we produced and why

We have developed a immersive video and social strategy :

Chef's expertise : videos showing the artisanal preparation of ramen and the Japanese heritage.
Immersive formats : focus on broth, homemade noodles and the customer experience in the restaurant.
Education and storytelling : mini-series explaining technical techniques, the secrets of broth and the origin of recipes.
Call-to-action : content encouraging you to come and enjoy on site and discover the authenticity of the restaurant.

Each video aims to Show Japanese mastery and make you want to live the Oni Ramen experience.

The results

The results - precise figures and measured impact

First TikTok video +100,000 organic views
+60% attendance during the week
+2,500 subscribers in 3 months
40% of new customers mention that they discovered the restaurant through the videos

The strategy made it possible to highlight Japanese expertise, strengthen credibility and convert digital reputation into real visits.

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Summary of key points

Valuation of the qualified chef and disciple of a ramen master in Japan
Immersive and educational content to show expertise and authenticity
Increase in digital engagement and store traffic
Converting views and interactions into real visits
Consolidation of the restaurant's premium and authentic image

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