Oni Ramen

+100,000 organic views

Valuing Japanese expertise to attract and retain ramen lovers in Paris

Oni Ramen is a restaurant specializing in ramen in Paris, run by a qualified chef and disciple of a ramen master in Japan, guaranteeing authenticity and know-how.

The restaurant already has a positive reputation, but digital notoriety remains limited.

The challenge: highlight the chef's expertise and the quality of ramen to attract new customers, build credibility and encourage regular visits.

Découvrir le résultat

+60%

Number of visitors during the week

40%

Acquisition rate

Ce qu'on a mis en place

Valuing Japanese expertise to attract and retain ramen lovers in Paris

Oni Ramen is a restaurant specializing in ramen in Paris, run by a qualified chef and disciple of a ramen master in Japan, guaranteeing authenticity and know-how.

The restaurant already has a positive reputation, but digital notoriety remains limited.

The challenge: highlight the chef's expertise and the quality of ramen to attract new customers, build credibility and encourage regular visits.

Les résultats

+60% attendance thanks to authenticity

First TikTok video +100,000 organic views
+60% attendance during the week
+2,500 subscribers in 3 months
40% of new customers mention that they discovered the restaurant through the videos

The strategy made it possible to highlight Japanese expertise, strengthen credibility and convert digital reputation into real visits.

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Summary of key points

Valuation of the qualified chef and disciple of a ramen master in Japan
Immersive and educational content to show expertise and authenticity
Increase in digital engagement and store traffic
Converting views and interactions into real visits
Consolidation of the restaurant's premium and authentic image

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