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Jenny House

3 million cumulative views

Support the rise of a premium brunch concept through an effective visibility strategy

Maison Jenny is a modern café brunch bistro combining French and Japanese influences.

The concept is based on:

  • a strong visual identity
  • an original culinary fusion
  • a premium and contemporary brunch experience

Despite strong aesthetic and product potential, digital visibility did not yet reflect the uniqueness of the place.

The objective was clear:

  • Establishing Maison Jenny as an essential brunch address
  • Attracting a qualitative and trendy clientele
  • Generate massive visibility on TikTok and Instagram
Découvrir le résultat
+180%
Subscriber growth
42,000 likes
on this flagship content

Support the rise of a premium brunch concept through an effective visibility strategy

Maison Jenny is a modern café brunch bistro combining French and Japanese influences.

The concept is based on:

  • a strong visual identity
  • an original culinary fusion
  • a premium and contemporary brunch experience

Despite strong aesthetic and product potential, digital visibility did not yet reflect the uniqueness of the place.

The objective was clear:

  • Establishing Maison Jenny as an essential brunch address
  • Attracting a qualitative and trendy clientele
  • Generate massive visibility on TikTok and Instagram

+180% growth and a status as an essential address

The performances exceeded expectations.

  • A video reaching 1.5 million views
  • 42,000 likes on this flagship content
  • More than 3 million cumulative views Over the period
  • +180% subscriber growth in a few months
  • Bookings spikes in the days following viral posts

The visibility generated allowed Maison Jenny to:

  • Attracting younger and connected customers
  • Strengthen its premium and trendy image
  • Establishing itself as a new brunch reference in its sector

What this case study shows

A strong concept is not enough.

It needs to be staged strategically.

By combining clear positioning, controlled aesthetics and algorithmic optimization,

Maison Jenny has gone from a beautiful place to a digitally essential address.

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