Jōyō +5,000,000 views generated

The challenge — what was Jōyō looking to achieve

Jōyō Azian Pub is a modern Asian Pub concept, combining catering, cocktails and a festive experience, part of the Bertrand Group.

At its launch, Jōyō did not have No presence on social networks.

No history, no audience, no content, even though the concept was strong, differentiating and designed for a young and urban clientele.

The challenge was therefore strategic: create a coherent digital identity, quickly install the concept on networks, and make communication a real lever of attractiveness for establishments.

Discover the result

ZERO

Initial history

100%

Unprecedented in France

What we put in place

Our approach - what we produced and why

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We built the entire content strategy, from scratch, with a clear ambition, to position Jōyō as a separate, identifiable and desirable place.

Of new video concepts in France, designed specifically for the TikTok and Instagram format.
Immersive content that highlights the atmosphere, the energy of the place and the overall experience.
Embodied, dynamic and recognizable formats, capable of capturing attention from the first seconds.

The aim was not only to show the restaurant, but to Make the Jōyō experience feel, and to create a real connection with the target.

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The results

The results - precise figures and measured impact

The rise in power was rapid and spectacular.

Since the launch of the first content, Jōyō has generated over 5 million organic views, with no initial base and no history.

The proposed concepts, never before seen in France in this format and in this universe, allowed

to install a strong identity on networks
to massively reach a young and engaged audience
to position Jōyō as an essential place in its segment

Communication has become a pillar of the concept's reputation, directly supporting its attractiveness.

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