Jōyō

5,000,000 views generated

Create a digital presence from scratch and generate millions of views

Jōyō Azian Pub is a modern Asian Pub concept, combining catering, cocktails and a festive experience, part of the Bertrand Group.

At its launch, Jōyō did not have No presence on social networks.

No history, no audience, no content, even though the concept was strong, differentiating and designed for a young and urban clientele.

The challenge was therefore strategic: create a coherent digital identity, quickly install the concept on networks, and make communication a real lever of attractiveness for establishments.

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ZERO

Initial history

100%

Unprecedented in France

Ce qu'on a mis en place

Create a digital presence from scratch and generate millions of views

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Jōyō Azian Pub is a modern Asian Pub concept, combining catering, cocktails and a festive experience, part of the Bertrand Group.

At its launch, Jōyō did not have No presence on social networks.

No history, no audience, no content, even though the concept was strong, differentiating and designed for a young and urban clientele.

The challenge was therefore strategic: create a coherent digital identity, quickly install the concept on networks, and make communication a real lever of attractiveness for establishments.