ilang I 100,000 organic views

The challenge — what was Ilang looking to achieve

Ilang is a Korean restaurant located in Paris, embodying the soul of Korea through authentic cuisine led by an experienced chef, proud of his roots.

The brand is based on strong values: authenticity, culture, sharing and culinary excellence.

The objective was clear:

Increase visibility on Instagram and TikTok in order to attract more restaurant customers and strengthen its image as a true reference for authentic Korean cuisine in Paris.

Discover the result

DIRECT

Restaurant traffic

360°

Immersion

What we put in place

Our approach - what we produced and why

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We completely redesigned Ilang's video strategy, from editorial management to production.

What we designed and produced

One complete overhaul of the social media strategy, with a clear positioning focused on the authenticity and expertise of the chef
One Highlighting the Korean chef, to strengthen credibility and embody Korean culture through its history and know-how
Of immersive formats focused on cooking, highlighting the gestures, products, textures and atmosphere of the restaurant
Of varied and dynamic concepts, alternating between food porn, discovering dishes, immersing yourself in the kitchen and highlighting the customer experience
One Optimization of rhythm and hooks from the first seconds, in order to capture attention and maximize retention
A strategy designed to feed the TikTok and Instagram algorithm while strengthening the restaurant's premium and authentic identity
Each content has been designed to work individually while being part of a coherent and recognizable editorial line.