100,000 organic views
Ilang is a Korean restaurant located in Paris, embodying the soul of Korea through authentic cuisine led by an experienced chef, proud of his roots.
The brand is based on strong values: authenticity, culture, sharing and culinary excellence.
The objective was clear:
Increase visibility on Instagram and TikTok in order to attract more restaurant customers and strengthen its image as a true reference for authentic Korean cuisine in Paris.
Ilang is a Korean restaurant located in Paris, embodying the soul of Korea through authentic cuisine led by an experienced chef, proud of his roots.
The brand is based on strong values: authenticity, culture, sharing and culinary excellence.
The objective was clear:
Increase visibility on Instagram and TikTok in order to attract more restaurant customers and strengthen its image as a true reference for authentic Korean cuisine in Paris.
The change has been significant.
After the implementation of the new strategy, organic performances increased sharply.
Numerous videos have reached nearly 100,000 organic views, generating more engagement and visibility for the brand.
This increased visibility allowed:
Ilang has gradually become an address identified and recommended by the Paris community.
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