Learn moreLearn more

Hisashii ramen I +300,000 organic views

The challenge — what was Hisashii ramen looking to achieve

Hisashii Ramen is a ramen restaurant located in Rouen, offering a complete immersion in the Japanese universe, with careful decoration and an experience faithful to Japanese culture.

At its launch, the restaurant was still little known locally and lacked visibility on social networks.

The objective was clear:

Massively develop the restaurant's reputation on TikTok and Instagram in order to make it an essential reference for ramen in Rouen.

Discover the result
REFERENCE
Local Market
DIRECT
Turnover

Our approach - what we produced and why

We have deployed a comprehensive social media strategy, combining strategic content production and influence activation.

What we designed and activated

  • One immersive editorial direction, highlighting the Japanese universe, the decoration, the atmosphere and the authenticity of ramen
  • Of dynamic formats designed for virality, with strong hooks and a rhythm optimized for TikTok and Instagram
  • Of immersive and food-focused videos, valuing broths, textures, the chef's actions and the customer experience
  • One massive activation of local influencers, in order to create an effect of repetition and anchoring in the Rouen algorithm
  • A strategy designed to transform digital visibility into real traffic in restaurants

The results - precise figures and measured impact

The results were quick and dramatic.

Several videos have surpassed 300,000 organic views, generating a high volume of shares, comments and recommendations.

Numerous other videos also performed at a very high level, permanently placing the restaurant in line with local trends.

The impact was direct:

  • Significant increase in turnover
  • Constant increase in restaurant traffic
  • Strong recognition and digital word-of-mouth

In a few months, Hisashii Ramen has become an essential address in Rouen, widely perceived as a ramen reference in the city.

Summary of key results

  • Several videos with +300,000 organic views
  • Multiple powerful and viral contents
  • Direct increase in turnover
  • Explosion of local notoriety
  • Positioning that has become a ramen reference in Rouen
contact us

Do you want similar results for your brand?

Contact us for an initial discussion of 30 minutes — no commitment. We present to you what we could achieve together.

contact us
Here, we help brands get results!