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Hisashii ramen

Direct increase in turnover

Transforming an unknown restaurant into a local ramen reference thanks to a viral strategy

Hisashii Ramen is a ramen restaurant located in Rouen, offering a complete immersion in the Japanese universe, with careful decoration and an experience faithful to Japanese culture.

At its launch, the restaurant was still little known locally and lacked visibility on social networks.

The objective was clear:

Massively develop the restaurant's reputation on TikTok and Instagram in order to make it an essential reference for ramen in Rouen.

Découvrir le résultat
REFERENCE
Local Market
DIRECT
Turnover

Transforming an unknown restaurant into a local ramen reference thanks to a viral strategy

Hisashii Ramen is a ramen restaurant located in Rouen, offering a complete immersion in the Japanese universe, with careful decoration and an experience faithful to Japanese culture.

At its launch, the restaurant was still little known locally and lacked visibility on social networks.

The objective was clear:

Massively develop the restaurant's reputation on TikTok and Instagram in order to make it an essential reference for ramen in Rouen.

300,000 views per video: The meteoric conquest of the Rouen market

The results were quick and dramatic.

Several videos have surpassed 300,000 organic views, generating a high volume of shares, comments and recommendations.

Numerous other videos also performed at a very high level, permanently placing the restaurant in line with local trends.

The impact was direct:

  • Significant increase in turnover
  • Constant increase in restaurant traffic
  • Strong recognition and digital word-of-mouth

In a few months, Hisashii Ramen has become an essential address in Rouen, widely perceived as a ramen reference in the city.

Summary of key results

  • Several videos with +300,000 organic views
  • Multiple powerful and viral contents
  • Direct increase in turnover
  • Explosion of local notoriety
  • Positioning that has become a ramen reference in Rouen
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