Chapanda I +20,000 organic views per video

The challenge — what was Chapanda looking to achieve

Chapanda is a bubble tea brand with a presence in more than 8700+ stores around the world, recognized for its creative drinks, its assertive brand universe and its ability to regularly renew its menu with exclusive recipes.

When the first Chapanda was launched in France, the objective was specific:

generate a strong impact on social networks,
arouse curiosity and the desire to taste,
and above all transform digital visibility into real visits at the point of sale.

For this launch, Chapanda wanted to adopt a more strategic approach, designed specifically for the codes of TikTok and Instagram, in order to create a real phenomenon around the brand.

Discover the result

+20,000

Views by content

+100%

Boosted traffic

What we put in place

Our approach - what we produced and why

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We designed a full video strategy, from creative thinking to production, with a clear mission: to transform this new brand into an essential moment on the networks.

Two editorial lines dedicated to the brand according to the platform, focused on aesthetics, the aesthetics of textures (moss, pearls, fruits), and the sensory experience specific to Chapanda.

Of varied and complementary video concepts, each with a specific role:

capture attention from the first few seconds
highlight manufacturing and freshness,
Provoke the immediate desire to go test in store.

Of scripts designed for short formats, integrating rhythm, visual transitions and hooks adapted to the uses of the platforms.

THEintegration of profiles that naturally embody the brand, to create content that is spontaneous, credible and close to the UGC codes that the algorithm values.

Shootings fully optimized for vertical format, with particular care given to colors, materials, preparation actions and “satisfying” moments that make food & beverage viral.

One diversity of formats :

immersion videos in preparation,
tastings, reactions,
focus on premium ingredients,
trendy, humorous videos,
lifestyle formats that anchor Chapanda in everyday life.

Each piece of content was autonomous while being integrated into a global narrative around the launch.

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The results

The results - precise figures and measured impact

The impact was immediate.

From the first video published, the strategy made it possible to establish the brand as a real topic of conversation on networks.

The videos quickly surpassed 20,000 organic views, generating comments, sharing and identifications between users who want to come and test together.

This visibility has been translated into concrete results in a significant increase in store traffic, with strong demand around the store from the first days.

The launch thus strengthened Chapanda's image as a dynamic, creative and essential brand for discovering original flavors.

+20,000 organic views per video
Significant increase in attendance
Strong growth in commitment
Better visibility on TikTok and Instagram
A novelty perceived as a “must try” by the community

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