Chapanda

+20,000 organic views per video

Develop the world's largest bubble tea chain in France

Chapanda is a bubble tea brand with a presence in more than 8700+ stores around the world, recognized for its creative drinks, its assertive brand universe and its ability to regularly renew its menu with exclusive recipes.

When the first Chapanda was launched in France, the objective was specific:

generate a strong impact on social networks,
arouse curiosity and the desire to taste,
and above all transform digital visibility into real visits at the point of sale.

For this launch, Chapanda wanted to adopt a more strategic approach, designed specifically for the codes of TikTok and Instagram, in order to create a real phenomenon around the brand.

Découvrir le résultat

+20,000

Views by content

+100%

Boosted traffic

Ce qu'on a mis en place

Develop the world's largest bubble tea chain in France

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When the first Chapanda was launched in France, the objective was specific:

generate a strong impact on social networks,
arouse curiosity and the desire to taste,
and above all transform digital visibility into real visits at the point of sale.

For this launch, Chapanda wanted to adopt a more strategic approach, designed specifically for the codes of TikTok and Instagram, in order to create a real phenomenon around the brand.

00:00

Les résultats

+20,000 views per post and a boosted customer flow at the point of sale

The impact was immediate.

From the first video published, the strategy made it possible to establish the brand as a real topic of conversation on networks.

The videos quickly surpassed 20,000 organic views, generating comments, sharing and identifications between users who want to come and test together.

This visibility has been translated into concrete results in a significant increase in store traffic, with strong demand around the store from the first days.

The launch thus strengthened Chapanda's image as a dynamic, creative and essential brand for discovering original flavors.

+20,000 organic views per video
Significant increase in attendance
Strong growth in commitment
Better visibility on TikTok and Instagram
A novelty perceived as a “must try” by the community

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