Bises Nouilles is a Tibetan restaurant offering authentic cuisine, which is still very little known to the general public.
The challenge was significant:
The objective was not only to gain visibility, but to make people want to discover.
We have deployed a digital marketing strategy based on pedagogy, curiosity and the promotion of authenticity.
One discovery-oriented editorial strategy, explaining the origin of the dishes and the Tibetan identity of the restaurant
Of immersive and engaging videos, highlighting specialties, textures and the restaurant experience
A work on the Hooks and storytelling, to arouse the interest of an audience that did not know Tibetan cuisine
Optimization of TikTok and Instagram formats to maximize organic reach
A regular presence to create a repeat effect and to anchor the restaurant in local recommendations
The results were quick and very positive.
The number of followers has increased sharply in a short period of time, strengthening the visibility and credibility of the restaurant.
Thanks to the videos, many customers discovered Tibetan cuisine for the first time and traveled specifically to test the restaurant.
The impact has been concrete:
Bises Nouilles has gone from a little-known address to a culinary discovery noticed on the networks.
Contact us for an initial discussion of 30 minutes — no commitment. We present to you what we could achieve together.
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