Berliner Das Original +100,000 views per video

The challenge — what was Berliner Das Original looking to achieve

Berliner Das Original is a fast-growing premium kebab brand, located in numerous establishments in France.

The brand is distinguished by its assertive positioning, well-thought-out products and exclusive launches designed as real events.

On the occasion of the launch of a limited-edition wagyu kebab, the challenge was clear: create maximum organic visibility, generate desire for the product, and above all turn that attention into sales, quickly.

Berliner Das Original was already producing videos, but without getting significant organic results.

For this strategic launch, the brand wanted to change its approach and test formats that were really designed to perform on TikTok and Instagram.

‍

Discover the result

Comments & Shares

NO.1

Brand sales

What we put in place

Our approach - what we produced and why

Watch live

We deployed a full video strategy, from editorial thinking to production, with a clear objective: to make the Wagyu launch a social media event.

One editorial direction dedicated to the launch, highlighting the rarity of the product, its premium positioning and the restaurant experience
Of differentiated video concepts, each with a specific role, to attract attention, create curiosity, trigger the desire to try
Of detailed scripts for each video, including dialogues, unfolding, rhythm and intentions, in order to optimize the impact from the first seconds
THEActivation of native social media actresses, capable of embodying the brand in a natural and credible way
Shootings fully prepared and managed internally, with particular attention to framing, rhythm and vertical format
One wide variety of formats, UGC, food porn, immersive product videos, discovery-oriented short formats, to feed the algorithm and maximize organic reach
Each video has been designed to work on its own, while being part of a coherent global strategy.

00:00

The results

The results - precise figures and measured impact

The change was immediate.

Prior to this collaboration, Berliner Das Original videos did not perform organically.

After the implementation of this strategy, the launch of wagyu kebab took on a whole new dimension.

The videos have gone beyond 100,000 organic views each, generating a high volume of comments, shares and discussions around the product.

The visibility created was directly translated into a significant increase in sales on the wagyu offer, which has become one of the highlights of the brand.

The product quickly became identifiable, sought after and expected by the community.

Do you want similar results for your brand?

Other studies

Here, we help brands get results!