Berliner Das Original

+100,000 views per video

Launch a premium product and transform organic products into sales drivers

Berliner Das Original is a fast-growing premium kebab brand, located in numerous establishments in France.

The brand is distinguished by its assertive positioning, well-thought-out products and exclusive launches designed as real events.

On the occasion of the launch of a limited-edition wagyu kebab, the challenge was clear: create maximum organic visibility, generate desire for the product, and above all turn that attention into sales, quickly.

Berliner Das Original was already producing videos, but without getting significant organic results.

For this strategic launch, the brand wanted to change its approach and test formats that were really designed to perform on TikTok and Instagram.

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Découvrir le résultat

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Launch a premium product and transform organic products into sales drivers

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Berliner Das Original is a fast-growing premium kebab brand, located in numerous establishments in France.

The brand is distinguished by its assertive positioning, well-thought-out products and exclusive launches designed as real events.

Berliner Das Original was already producing videos, but without getting significant organic results.

For this strategic launch, the brand wanted to change its approach and test formats that were really designed to perform on TikTok and Instagram.

‍

00:00

Les résultats

100,000 views per content: a product that has gone viral and sold out

The change was immediate.

Prior to this collaboration, Berliner Das Original videos did not perform organically.

After the implementation of this strategy, the launch of wagyu kebab took on a whole new dimension.

The videos have gone beyond 100,000 organic views each, generating a high volume of comments, shares and discussions around the product.

The visibility created was directly translated into a significant increase in sales on the wagyu offer, which has become one of the highlights of the brand.

The product quickly became identifiable, sought after and expected by the community.

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